Starbucks Structure

Starbuck’s Structure MGT 330 Jerry Simpson August 20, 2012 We all live in a world or businesses and organizations. Our day to day lives are dependent on large public organizations, small businesses, well-known private companies or even voluntary groups. The ways these organizations are structured varies a lot and even in the same business categories companies/organizations differ a lot. initially started in 1971 as a very small structure, run by three partners in a small shop in Seattle.By that time the company then was simply selling whole bean and ground coffee but after taking over the operation of Starbucks in 1987, Schultz decided to expand the company's business, which has now shops all around the world. In a generic way, it is possible to say that an organizations structure describes the way tasks are divided supervised, and coordinated. The first one is the size and age. A small and young company usually has a very simple structure but complexity and formality increase with size or age.Then we have the core process which must be aligned with structure so as to avoid important disruptions in daily operations. The structure of an organization also has to adapt itself to the environment. While a stable structure might be more easily addressed with an organization with a simple structure, an unstable and turbulent one will be, surely, more suited to an adaptable structure. Strategies and goals stand for others imperatives, structure and process must be both flexible as to adjust themselves to change.As for Starbucks, the best structural configuration for a company of this magnitude would be a divisional structure. This is due to the large size of the company, as well as the multi-market and multi-product offerings of the Starbucks Corporation. Though it must be noted that among the many weaknesses of the divisional structure is the duplication of activities and the potential for counter productive, inter-market competition for customers. What this me ans is Starbucks could end up competing against themselves essentially for customers which is a waste of resources.This is why it is imperative for Starbucks to implement the divisional structure as effectively as possible. In addition, if Starbucks plans to operate as efficiently as possible, they will be best served to utilize departmentalization by matrix (which is used by high tech firms or multinational companies). This creates circumstances in which maximum flexibility and adaptability in operations as possible. Starbucks employees would then have to be able to adjust to change and accept some role ambiguity as part of the daily routine. The tasks they work on tend to vary.The only constant would be the employee’s functional supervisor. This form of departmentalization should remain the same for stores offering food products and lunch in order to provide commonality amongst stores. This creates brand recognition, not only on the part of the consumers, but also on the pa rt of the employees of the company as well. In that sense we can say that for every structure we can find successful companies. The trick appears to be the balance the manager finds between contingency factors and the organizational structure through which resources are deployed and managed.Moreover, as the result of internal or external changes, every organization, no matter what core or  type, has to restructure at some stage in life. Restructure is more than a fashion, in some cases, is really a matter of survival. Employees of various companies deal with restructuring all of the time. Starbucks has many employment opportunities within its brand and I have chosen to discuss the position of Barista and come up with a job description as well as job specifications for the position.Barista Job Description: The Barista position is an essential job within the Starbucks organization. As a Barista, employees will be expected to: Welcome guests when the walk in to the coffee shop Take t he orders of the guest upon request Inform guests of product offerings Inform guests of promotions Make sure the coffee shop is clean and professionally maintained at all times Responsible for making specialty coffees for guests and understanding ingredients usedThe Barista is the first point of contact for the guests of the Starbucks corporation, so it is essential for all Starbucks barista’s to have a positive attitude and to work with a smile. References Reilly, M. , Minnick, C. , & Baack, D. (2011). The five functions of effective management. San Diego, CA: Bridgepoint Education. Starbucks Facts (2008), Company Fact Sheet, Starbucks Coffee, Retrieved from http://www. starbucks. com/aboutus/Company_Factsheet. pdf Starbucks Corporation. (2009), International, Retrieved November 6, 2009, from http://www. starbucks. com/default. asp?

Compare & Contrast

In And After The War Young men who are sent to a war learn the reality in a very harsh and brutal way. Both the stories, ‘The Red Convertible’ and ‘The Things They Carried’ portray the life of a young soldier and how he psychologically gets affected from all the things he had seen in the war. Tim O’Brien’s ‘The Things They Carried,’ is more specific on the experiences of a soldier during a war where as Karen Louise Erdrich focuses more on describing the post war traumatic stress in her short story ‘The Red Convertible’. One thing similar in both the narrations is the Vietnam War and its consequences on the soldiers.From the background of both the authors it’s easy to conclude that Tim O’Brien being a war veteran emphasizes more on the war scenes where as Louise Erdrich focuses mainly on the life inside the reservations, which makes sense as she has a Native American ancestry. In both the stories authors s how & compare the human emotions of a soldier before and after he gets drafted into a war. In ‘The Things They Carried,’ the story revolves around a twenty two year old First Lieutenant Jimmy Cross, a fresh graduate from New Jersey who is drafted and sent into the Vietnam War.Tim O’Brien does a true justice to the title of the story and emphasizes on the physical strength of the soldiers, and how it gets tear down with all the situations they have been put through. At one point of the story he describes soldiers carrying mementos and objects for good luck superstitiously. For an instance, Dave Jensen one of the soldiers carried a rabbit’s foot and Norman Bowker carried a thumb that had been presented to him as a gift from a soldier of the same platoon, Mitchell Sanders.He also successfully portrays the confused state of mind of a soldier, during the conversation between Henry Dobbins and Mitchell Sanders about the reason behind Sanders cutting off a th umb from a dead corpse of a fifteen or sixteen year old boy. Mitchell tries to make Henry understand that there was a moral behind what he did but Henry walks off speaking sarcastically and unconvinced. In Karen’s ‘The Red Convertible,’ the story is narrated by Lyman Lamartine who is the younger brother of Henry Junior who had just got back from Vietnam after the war was over.The whole story is narrated in a flashback unlike Tim’s ‘The Things They Carried’ where the story moves back and forth in time. For example when the author describes the things that the soldiers carried in the very beginning of the story, he mentions Ted Lavender carrying six or seven ounces of premium dope until he was shot. Karen emphasizes more on the relationship between brothers and compares the state of mind in which they were before and after the war. The younger brother Lyman hadn’t changed much where as the elder brother Henry was completely a different pe rson after he got back from Vietnam.In both the stories authors have successfully shown the life of a young and happy bachelor until he was drafted to the war and then things changed drastically. In ‘The Things They Carried,’ author narrates Lieutenant Jimmy Cross as a romantic young boy who would carry letters from a girl named Martha. He knew there was no such thing as love between them but he would still be hopeful that things might work out his way after the war is over and when he is sent back home. In the later part of the story after one of his soldier dies, he blames himself for what had happened.Though it can be argued that it wasn’t completely his fault but that’s what being in war can do to you. Whereas in ‘The Red Convertible’ author describes the life of the two brothers before and after the war without emphasizing much on what had happened during the war. In the whole story, the red convertible is used as a symbol of Henry and Ly man’s relationship. This is why I think Lyman drives the car into the lake, so he can bury all the memoirs which he had shared with his elder brother Henry.With this act, the author might want to show that Lyman wanted to move on with his life and which is why he drowned the car into the lake after Henry jumped in. After reading both the stories one might say that ‘The Things They Carried,’ emphasizes on the life of a soldier in the war and ‘The Red Convertible’ can be a continuation of the soldier’s life after the war is over and he comes back home. In ‘The Things They Carried’ the reader would observe the emotional stress a soldier goes through during the war. In essence, ‘The Red Convertible’ shows how these emotional stresses can be suicidal later in a soldier’s life.

Graphics Communications Industry Essay

Graphics Communications Industry, according to the College of Technology at the University of Houston, is defined as the processes and industries that create, develop, produce, and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. Its products make possible learning, enjoyment, enthusiasm, and business. These products like books, magazine, maps, invitation, etc. are part of people’s daily life. Graphic Communications includes those market sectors that exploit the technologies of printing, publishing, packaging, electronic imaging, and other associated industries. They are often referred to as the graphic arts, print, or imaging industries. Graphic communication companies are entrepreneurial and innovative. Ideas are created on the computer and carried through different stages that can include the Internet as well as printed forms of several types and variations. Due to the emerging technological advances, companies in the business have expanded services such as creative design, e-commerce, web page design and hosting, mailing, fulfillment, and a multitude of services that provide parallel marketing beyond the major printing activity. (Education Summit for the Graphic Arts 1) The field of Graphic Communications is obviously a technology-based system. It includes the developing technologies of computer-age press, image generation, data repurposing, designing and posting internet web pages, interactive multimedia, digital photography, electronic digital imaging, and desktop publishing. Furthermore, it offers a lot of career opportunities. Thus, it contributes a lot to the economy. It needs millions of people in a range of challenging technical, creative, or professional activities. They vary from small companies with a few workers to large plants with several hundred people on multiple shifts. Almost all companies have acquired modern computerized equipment and stay updated with technology changes taking place in the industry. The top ten leading states in total number of graphic communication employees are California, Illinois, New York, Pennsylvania, Texas, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. (Education Summit for the Graphic Arts 1) REFERENCES: â€Å"Graphic Communications Industry. † (2006). College of Technology, University of Houston. 7 April 2009 †¹http://graphics. tech. uh. edu/industry/industry. php†º â€Å"The GraphicCommunication Industry: A Quick Overview. † (April, 2008). Education Summit for the Graphic Arts. 7 April 2009 †¹http://teched. vt. edu/gcc/HTML/CareerInfo/PDFs/GraphicCommunicationOverview. pdf†º

Short Report on Current Information Technology (management information Essay

Short Report on Current Information Technology (management information system) - Essay Example Discussion of Key Points in the Two Articles, Comparison and Contrast The two articles both make good exposition of the business and technical promises and challenges of cloud computing both for the providers of cloud computing services and infrastructures, such as the Amazon cloud computing offerings, and those of Microsoft. The first article makes a point about the business promise of Amazon cloud services in the long term, pointing out that although the services rack relatively lower sales compared to the more mainstream businesses of Amazon, cloud computing services benefit from having higher profit margins as compared to Amazon’s other offerings. This translates to higher profitability for Amazon and an area that the company can exploit, given that there are few companies with the scale and the customer base, and the necessary long-term vision to execute on a cloud computing strategy and infrastructure, as Amazon does (Oursler, 2013). The second article on the other hand complements the discussion on the more business aspects of cloud computing that the first article focused on, to undertake a more technical discussion on what the components of a cloud computing architecture are, and what the key issues and challenges are relating to the way customers make use and leverage cloud computing for their own particular purposes (Sleit et al., 2013, pp. 35-44). ... While the first article is more oriented towards finance and business types, the second article focuses on the more technical and CIO-type issues relating to cloud computing (Oursler, 2013; Sleit et al., 2013). Going into the details, the first article notes that in reality, of the $61 billion dollars in business that Amazon generates as a whole from all of its businesses, cloud computing revenues is a small part, about five percent of the total revenues of the firm. This means that in all there is a small importance placed right now on the weighting given to the cloud business of the company relative to its other businesses when it comes to putting valuations on the Amazon stock price. These are financial considerations to be sure, but underneath these figures is a vote for Amazon’s technological prowess in the cloud. The article notes too that in a sector that is poised for dramatic growth in the coming years, from a base of $131 billion dollars this year. Amazon has a leadi ng position in this growing sector, with a number of notable accounts that have come to include the CIA. The CIA account for Amazon, in particular, is a vote for the technological capacity of the Amazon cloud services to take on the most complex and the most security-intensive activities. Moreover, given the leading position of Amazon, the article notes that it is in a position to capitalize on its growing technological capabilities to continue to lead the industry in the middle of sustained competition from the likes of Oracle and Hewlett-Packard. To be sure, at present, Amazon’s market share in cloud computing services is said to dwarf the combined shares of the next 14 competitors in the space by a factor of 5. Beyond the numbers, this overwhelming early lead and the quality

Harpo Article Example | Topics and Well Written Essays - 500 words

Harpo - Article Example h Winfrey show where she showed her social support to the population both local and international has revolutionized the society to become more open minded towards discussing social issues openly. More importantly, is her role in promoting the social activity of finding a solution to these social issues and implementing these solutions. This has influenced many communities to outgrow certain levels of criticism and denial well enough to address social issues faced daily. There are some few potential dangers in having a super powerful leader such as Oprah Winfrey being the head of your company (â€Å"Case: Harpo,† n.d). One of the dangers is when the leader has so much power and decides to abuse and misuse this power. This action is very dangerous especially if the investors are engaged in false investment schemes promoted by the leader that will only have them losing their finances. The company will gain a bad reputation, and recovery is very hefty. Another potential danger is in the leader instilling too much fear towards the employees in the company. There is a certain model of treatment that every leader will want to articulate in their company toward themselves and even towards the employees. If the leaders start to be harsh and have the management do the same, the employees’ performance will be negatively affected, thus, making the company employees fearful of the leader and unable to achieve the company goals every year. As already witnessed in history, when a super powerful leader of a company or nation departs from it either through retirement or because of an ailment or death, the chances of creating a continuum of success is very slim. The best ways in which Oprah Winfrey can ensure that Harpo will survive after her departure, whether due to death, ailment or even due to a tarnished public appeal is by creating and implementing a leadership succession plan. In this situation, she should have an active plan of having every individual undertaking a

Nursing theory in practice Essay Example | Topics and Well Written Essays - 1000 words

Nursing theory in practice - Essay Example The purpose of Orem’s theory relates to the holistic approach to nursing. According to Orem, a human being is someone who â€Å"is an integrated whole composed of an internal physical, psychologic, and social nature with varying degree of self-care ability† (Bridge, Cabell & Herring, 2007). The essence of the theory is that all patients are able to take care of themselves. The role of nursing is this regard is that nursing serves as an art, which allows nurses to provide specialized care to people with disabilities of such a nature that more than usual care is required for fulfilling the daily needs of self-care and to intelligently take part in the delivery of care from the physician to the patient. In Orem’s perspectives the environment can be considered as a collection of various dimensions, which include physical, chemical and biologic features and socioeconomic features. The socioeconomic aspect of the environment primarily encompasses the family and the com munity and includes elements such as gender and age roles, norms, and cultural values. On the other hand, the physical, chemical and biologic features would entail the atmosphere, pollutants, weather conditions and pets amongst other factors (Bridge, Cabell & Herring, 2007). ... However, critics have come to common grounds with respect to the world view of the theory. It is common consensus that Orem’s perspective on the interaction between the person and the world is representative of the reciprocal interaction world view. Orem further regards her world view as an illustration of moderate realism (Bridge, Cabell & Herring, 2007). This entails that human beings are actively involved in an ongoing process of development and are struggling for their self-ideal, along with the owner of absolutely human traits like free will (Banfield, 2008). The theory presents the notion that people are able to maintain their life and well-being by caring for themselves (O’Connell, 2009). Orem classified the needs and requirements of the patients into three groups. These include the universal self-care deficits, developmental self-care deficits and health deviation requisites. The critique of SCDNT ranges from it being explicit and simple to generality. According to Marriner-Tomey and Alligood (2006) the terms that Orem has used in the description of the theory are very precise. The language that has been utilized is in compliance with the language deployed in action theory and philosophy. Moreover, the entire length of the theory conforms to a congruency in the usage of the terminologies. This can be exemplified from the fact that the term self-care has an array of meanings in different contexts. However Orem’s dexterity lies in her ability to precisely put forth a definition of self-care which is not only uniquely presented, but does not conflict with other interpretations of the concept. Critics have also

Everyday Use by Alice Walker Research Paper Example | Topics and Well Written Essays - 1000 words

Everyday Use by Alice Walker - Research Paper Example Alice Walker, the author of this story is considered to be a highly acclaimed writer of the contemporary black women lives. Walker reflects upon the Southern life of Black people as a result of white oppression, need for self-respect and for their survival (Hedges & Wendt 25). For Dee the blacks’ world is a more optimistic and Americanized version which compels her to change her name from Dee to Wangero to represent her African identity. There is a twist in the tale when the readers learn that this was not Mama’s intention. She merely wanted her to gain excellent education and keep her away from her younger child Maggie whom she felt would not be able to cope with Dee because of an earlier accident which physically damaged Maggie. As Dee returns home on vacation she brings with her a boyfriend who has a Muslim origin who does not eat pork. His name is Hakim which Mama fails to pronounce well. Dee is fascinated with her home’s interior as well as the outlook as sh e admires the preserving of heritage to Mama’s great surprise because at first she was least inclined towards such minor details. Dee and Maggie are shown contrasting with each other in many ways. While Maggie is shy, Dee is bold and outspoken. Maggie is ashamed of her scars that she got from house fire. Being always at home near Mama, Maggie learnt the worth of African American heritage. ... She wishes to keep the quilt which disturbs Maggie and infuriates Mama (Whitsitt 445). However when Maggie insists that Dee keep the quilt Mama takes it away from her and returns it to Maggie. For Dee this is the most conservative outlook towards life and this can be understood when she says: â€Å"â€Å"But they're priceless!" she was saying now, furiously; for she has a temper. "Maggie would put them on the bed and in five years they'd be in rags. Less than that!†Ã¢â‚¬  (Walker 2009) For Mama this is altogether a strange experience seeing Dee talk about heritage and family values the way she does now. She strongly regrets sending Dee away for education because she believes it has shattered the family ties. She is much satisfied to keep Maggie at home because she has at least received the traditional upbringing with black community’s values deep ingrained. The quilt is a controversial figure in the story because its very existence is considered to be literal by many critics while Walker might have a different purpose in mind. She may be drawing an analogy between storytelling and quilting. â€Å"Quilt is a trope whose analogue (the quilt itself) provides the stitch that untropes the trope; it is a trope stitched to a reality...† (Whitsitt 447). The tightness of the stitching is indicative of the fact that the community or an individual is strongly and tightly knitted. Walker explores the â€Å"limits of art and the authentic† as she narrates the relationship between Mama, Maggie and Dee. According to critics, Dee is not only narrated out of the story but also from the sisterhood which is observed between Mama and Maggie. This, however, shuts the other possibility of keeping Dee in play. There is a sense of longing at the beginning of the story which reminds the

Logistical issues in the Brazilian coffee supply chain Thesis

Logistical issues in the Brazilian coffee supply chain - Thesis Example is has been facilitated through an in-depth analysis of facts and figures related to production, exports, quality, logistics processes and problems associated with the coffee industry in Brazil. 1. Coffee Production in Brazil 1.1 Production Quantity & Trends Coffee is classified into two types of beans: arabica and robusta. Arabica is cultivated in majority of the coffee producing nations with its share accounting for about 80% of the production. According to the San Francisco Chronicle, Brazilian coffee production is expected to reach about 3.78 million metric tons in 2012 (sfgate.com). Based on estimates for the year 2012 and actual figures from the Food and Agriculture Organization (FAO) of the United Nations, the coffee production quantities (in million Metric Tons) are shown in the form of a graph below: Figure 1: Coffee Production: Brazil – 10 year trend (Source: Food & Agriculture Organization of the United Nations, 2012) As it can be seen, the coffee production in Braz il has not changed significantly over the years. While the growth rate has been in the region of 2 to 4% annually, the only surprising spike observed (estimates for 2012) is for the year 2012, where almost 30% gain is expected to be reported over the previous year. It also helps to have an overview of the state wise coffee production in Brazil. Refer Table 1 for the state-wise production. (The values are in million 60-kg bags). Table 1: Brazil’s state-wise Coffee production trend (in million 60-kg bags) Â   MY 2001/02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Minas Gerais 16.20 26.70 14.40 21.40 16.30 23.70 18.10 25.75 21.00 Espirito Santo 9.70 11.50 7.90 8.10 8.40 10.00 10.40 11.80 10.40 Sao Paulo 3.20 5.90 3.10 4.90 3.30 4.90 3.10 4.85 4.20 Parana 0.50 2.60 2.20 2.60... This research will begin with the presentation of coffee production in Brazil. Coffee is classified into two types of beans: arabica and robusta. Arabica is cultivated in majority of the coffee producing nations with its share accounting for about 80% of the production. According to the San Francisco Chronicle, Brazilian coffee production is expected to reach about 3.78 million metric tons in 2012. Based on estimates for the year 2012 and actual figures from the Food and Agriculture Organization (FAO) of the United Nations, the coffee production quantities (in million Metric Tons) are shown in the paper. According to the research findings the coffee production in Brazil has not changed significantly over the years. While the growth rate has been in the region of 2 to 4% annually, the only surprising spike observed (estimates for 2012) is for the year 2012, where almost 30% gain is expected to be reported over the previous year. It also helps to have an overview of the state wise coff ee production in Brazil. Refer Table 1 for the state-wise production. (The values are in million 60-kg bags). It can be observed that the ratio of Arabica to Robusta is in the region of 70% to 77%. While Arabica is higher quality coffee beans grown at high altitudes, robusta is lower grade coffee beans which can flourish on medium and lower altitudes also. The state of Minas Gerais has accounted for maximum production of coffee, largely on account of its geography. Moreover, it was one of the earliest states to start production of coffee.

Has the marketing mix for Volkswagen been successful Coursework

Has the marketing mix for Volkswagen been successful - Coursework Example This report will focus primarily on promotion at Volkswagen and psychographic segmentation and targeting strategies, since the recent successes at VW in the last four to five years has been highly dependent on these activities and marketing strategies. The report describes pricing structure at Volkswagen and the rationale for this strategy, followed by acknowledgement of product and place in the marketing mix, with a continuing in-depth discussion of promotional activities domestic and international that has led to higher sales since 2008. 2.1 Pricing and Product at Volkswagen One marketing manager at Volkswagen describes the rationale for pricing at the company: â€Å"We are targeting young, self-confident city dwellers†¦that want a car which ticks all the technical boxes, epitomizes lifestyle and is a little unconventional in terms of looks† (Volkswagen 2010, p.91). The market share in Europe contributes most to the sales revenues and profit of VW, a market that is domi nated by small-sized passenger cars produced by companies such as Kia, Hyundai, and Fiat (among many others). These cars typically carry much lower prices due to their efficiency in petrol mileage and limited features. Customers have dedicated brand following to many of these competitive models, thus in order to gain market attention from the young professional between 21 and 34, the business must devote much of its production capacity and capabilities to producing small- to mid-size cars as competitive low-end pricing. In the UK and the United States, as one example, the list price is approximately $19,000 for the Passat (the company’s largest international seller). This price structure is compared to other small-sized... The report describes pricing structure at Volkswagen and the rationale for this strategy, followed by the acknowledgement of product and place in the marketing mix, with a continuing in-depth discussion of promotional activities domestic and international that has led to higher sales since 2008. One marketing manager at Volkswagen describes the rationale for pricing at the company: â€Å"We are targeting young, self-confident city dwellers†¦that want a car which ticks all the technical boxes, epitomizes lifestyle and is a little unconventional in terms of looks†. Volkswagen continues to use actors and endorsers and messages in the promotion that are highly relevant to lifestyle and attitudes, thus improving brand equity and long-term market loyalty. Trust in the brand is built around the market communications offered by Volkswagen that revolves strongly around satisfying consumer demands and promoting â€Å"affordable innovations†. This company would seem to be a b enchmark of the theoretical concept of effective customer relationship management, through its dedication to establishing operational components, the marketing mix, sales dealerships, and communications precisely linked to customer social and psychological value systems and emotional competencies in this age group. Examination of research on Volkswagen did not indicate any negative sentiment from the brand in existing key target markets.

Crime Against Women in Ncr Essay Example for Free

Crime Against Women in Ncr Essay The Delhi-NCR region has thrown up numerous such instances of police apathy in rape cases. When asked to explain the rising instances of rape, the cops have invariably blamed the women, an array of extraneous factors or resorted to specious arguments instead of looking inwards and focusing on police reforms. The most disturbing aspect of this is the rank misogyny that underlies it. Crime against National Capital Region is alarming. Usually every day a single case of rape is reported in every city area of India. So it is wrong to say NCR alone. But The National Capital Region has become a hub for rapes and sexual assaults. In 2010, as many as 414 rape cases were reported in Delhi, the highest among 35 major cities in the country. At least three women were raped or molested in the national capital. A total of 128 cases of molestations and rapes were reported from Delhi, Noida and Ghaziabad in the first 45 days of the year. Delhi/NCR Often been called the rape capital of India. Why is Delhi Indias most dangerous city for women? May be because Chaotic growth, bad policing and a judicial system close to collapse. Recently A 23-year-old girl was allegedly abducted and gang-raped in a moving car by a neighbor and his friends in Noida A woman was gang raped by five youths, who also thrashed her boyfriend in Kamla Nehru Nagar in Ghaziabad.  A 14-year old girl was raped by a neighbor in Mehrauli in south Delhi. And The 23-year-old Girl, who worked at a pub in a mall in Gurgaon, had alleged that she was sexually assaulted by a group of six men. In view of gang rape incidents recently in Gurgaon Police tells women Dont work after 8pm: Deputy Commissioner P. C. Meena has issued many Do’s and Don’ts to women to avoid eve-teasing and molestation. What tops his list is the criteria that women should not be out in the public after 8 PM. As per to his orders, now shopping mall and pub owners and those running shops and commercial establishments have been asked to not to keep women employees on duty beyond 8 in the evening. If women employees are detained on duty after that, it should be with the permission of the Labour department. Instead of implementing stringent laws to curb the few rapists out there, the Gurgaon Police decided to uproot all the women from their work places by 8’o clock in the evening. This curfew clearly reflects the authority’s attitude towards women. There is an obvious attempt to restrain women’s freedom, but apart from that legitimizing 8 PM as the standard time for women to be out of the public areas has rather put them in more danger. Instead of ensuring for safety for women, the Gurgaon police have imposed limitations on them. He said women employee are deputed on duty during the night shift, that is, after 8PM, her safe transportation from her home to place of duty and vice versa will be the responsibility of the employer who will have to keep a daily record of the vehicle used, its registration number, time of departure, name of driver who is entrusted the task of picking up or dropping the women employees. Meena made it worse by stating that if these instructions were not followed, then case will be registered against the pub and mall owner as well. What the Gurgaon police seems to have did is giving a free pass to the rapists to do their thing post 8 in the night. Any woman now who is out after the official curfew of 8 would do nothing but ‘invite’ men to sexually harass her. The police forces have shed their responsibilities of making Gurgaon safer by playing the classic card of holding the women responsible for being raped. Who are responsible for all this Our society is deeply gendered Apart from physical abuses, psychological violence against women in the form of social insults, coercion in family, eve teasing in streets and public transports on daily basis is not less humiliating, On the reason behind such violence against women, he says that violent behavior against women does not erupt all of a sudden. Men and women undergo different process of socialization. Men take up gendered roles that by themselves involve domination and control, where as women are assigned roles that involve submission.Moreover, women are portrayed as an inferior sex which is the reason why many go for female infanticide, rape, molestation.IN rape cases, where the victim does not come out and report due to fear of humiliation, social stigma etc. laws not strong enough One can ask that why such incidental are taking place? Doesnt the govt have enough laws to stop such atrocities? Isnt the society is not mature enough to deal with such things. Combined with a judicial system on the point of collapse, where cases routinely take years to be processed, and an almost total lack of modern forensic capability on the part of investigators, it is easy to see why the stringent rape laws are not a major deterrent. Government needs to contemplate devising three-prong policy. Drastic change in our legal system, strengthening law enforcement agencies to deliver quicker results have to be backed by social reforms and investment in social sector. he further added. Our Policing: One main reason behind the crime against women in NCR is Lack of Police personnel. We don’t have sufficient police personnel to tackle the criminals. About Half number of police personnel are deputed in the service of our minister. The other reason is the thinking of our police, A great number of policemen believe that what a woman wears is one of the reasons for rape. They say â€Å"do rapes really happen†? Many policemen are not even sure. Recognition of a crime as heinous as rape is something the police in the NCR do not appear to have come to terms with. Some of the Statement of our Policemen which shows their thinking. . Many cops think that it is ok to judge the victim of rape and blame them rather than dealing with the crime. But, what about the numerous 2 year olds who are raped? what about the young school girls who are raped? what did THEY do to bring it on themselves? So it’s time the police wake up and make public spaces safe for women. Ways to reduce Crime Against Women Changing the outlook of the society is the best way. But it is a very long process. For immediate results girls have to believe that they are still living in a very conservative society. The place where they are living or their friend circle is not their society. One has to consider the whole area / city where they are moving to reach their off/ college as a society and then judge it. Girls should act accordingly. I do believe that precaution is always better than cure. women should take as much precautions as they can specially when they are moving alone using a public transport or a two wheeler. Following steps Should be taken : 1. Police and Government Sensitivity: State agencies should stop blaming the victim and shift the responsibility onto the state agencies mandated to protect women’s rights. They should refrain at all times from making any gender-insensitive statements and character assault of women. Strict actions should be taken against such statements be made in the public sphere. We demand respect and dignity of all women. 2. Monitoring: CCTV’s in rape prone areas in Delhi, Noida and Gurgaon. CCTV Should also be installed in parking, the place from where the women employees boarded the vehicle, there so that it can be ascertained that the woman was not lifted forcibly. 3. Increase in deployment of police: Immediate and sustainable preventive mechanisms should be designed and adopted in the National Capital Territory Region, which can act as a deterrent to future such incidents. This should also include, increasing the frequency of the patrolling of the PCR vans and increased traffic vigilance in all areas 4. Sexual assault prevention and redressal policy: The Standard Operating Procedures (SOP) for sexual assault cases should be drafted with immediate effect and ensure that support from relevant other service providers (government non-government) be effectively implemented in every case thereon. The SOPs should also ensure strict adherence for procedures to be followed and address any violations with strict actions thereon. Immediate actions against relevant police personnel on dereliction of duty should be made mandatory. Fast Track Courts on cases of Sexual Assault for immediate redressal and effective justice delivery to be ensured. 5. Women’s help lines: Emergency numbers like 1901 should be monitored by women which makes it easier for the victim to explain her problem/situation. Victim’s privacy should be respected. These numbers should be advertised through posters and billboards in all three cities. 6. Workplace safety: The Government must ensure procedures for accountability in all workplace to follow strict safety mechanism. 7. Awareness: The state needs to campaign against sexual harassment public messaging on women’s rights, shift male perspective of women, display hotlines and safety procedures all over the city. 8. Girls should Avoid Dangerous Situations: * Be aware of surroundings. Knowing where you are and who is around you may help you to find a way to get out of a bad situation. * Try to avoid isolated areas. It is more difficult to get help if no one is around. * Walk with purpose. Even if you don’t know where you are going, act like you do. * Trust your instincts. If a situation or location feels unsafe or uncomfortable, it probably isn’t the best place to be. * Make sure your cell phone is with you and charged and that you have cab money. * Try to think of an escape route. How would you try to get out of the room? Where are the doors? Windows? Are there people around who might be able to help you? Is there an emergency phone nearby? * If you and/or the other person have been drinking, you can say that you would rather wait until you both have your full judgment before doing anything you may regret later. Conclusion: The city being one of the most important metros of India should have been much secured for its citizens. However the main causes behind the increased crime rate in Delhi/NCR are the lack of awareness of its residents, careless approach of Delhi Police and indifference of Delhi chief minister who is herself a lady. Delhi police can put an end on the crime incidents by responding more promptly and sensibly to each and every case reported at the police stations. Also political intervention in criminal incidents should be strictly cut off to ensure the city’s safety and security.

Rice brokerage firm

Rice brokerage firm Introduction and historical background Brief description of proposed entrepreneurial venture The venture into consideration is a rice brokerage firm which is a service providing firm regarding selling and purchasing of rice to and from different traders and rice mill owners. This firm will serve as a middleman and do not require investment in purchasing rice but this firm will charge 0.5% commission from each buyer and seller for a single transaction. The above said commission will be charged on account of providing services to rice traders and rice mill owners. Context of the organization The business of rice brokerage firm lies in the service industry. The nature of rice brokerage firm is to facilitate people related to rice business to search for buyers and sellers of rice. This firm is aimed at providing best level of services to the clients while providing them value in every service they are seeking for. There is a huge demand of rice in Pakistan and all around the world, and Pakistan produces enough rice to meet domestic rice needs and is able to export as well. Rice is an essential part of Pakistani meals, thats why consumer preferences is still there and they are ready to buy rice at prices that were never before. It is obvious that rice business and its industry will not end-up easily despite high rate of inflation. If domestic people eliminate rice from their lunch or dinner menu or switch to another commodity, the global demand will still be there because people around world like Basmati which is a product of Pakistan. This means that business of rice within Pakistan seems to be a still growing business with profitable opportunities for entrepreneurs. To have a start-up in the rice business, becoming a rice broker is a good option because trade facilitator are always at the safest edge of any business with a minimum investment of PKR: 10,000/- (in this case). Brief history of the industry Service industry is always there since the very start of every business in any industry. My firm is also in the service industry because this firm facilitates the clients trading in same commodity, which is rice, to get information and availability of rice in the market. When rice mill owners process the rice obtained from landlords in raw form to the finished product, it is then required to be supplied to wholesaler and other traders. To lessen the gap of communication and to ease the supply of rice to different ends of the chain brokerage firms are required. And, such services are demanded by many such like businesses to minimize overhead costs of different distribution channels. Information about economy and different trends Rice is vital cash crop and is one of the major export items of Pakistan. It accounted for 5.9 percent of value added sector and 1.3 percent of GDP in FY09. Pakistan grows ample quantity of rice to meet its domestic requirements and also export the high quality rice around the world. The production soared by a commendable 25 percent that helped Pakistan earn sizeable foreign exchange revenue. Rice exports accounted for nearly 11.21 percent of total export receipts FY09 and growers have achieved a bumper production of rice (6.4 million tons) so far in this crop year. Rice harvest was significantly higher than estimated domestic consumption of 2.5 million tons as growers were encouraged by higher rice price in international market following imposition of ban on rice exports by competing countries. Current status of the rice brokerage firms Every year Pakistan produces a decent quantity of rice and it contributes to major part of our country exports. Taking into consideration this fact, there are more and more people entering into this business because this business can be started with an investment of less than PKR 10,000/- and it is within the reach of common man nowadays. Another reason for the still growing business of rice brokerage is that there are wonderful growth opportunities and diversification of business in the field of exporting commodities to different parts of the world and there are examples of such successful people too in the present market have started from a commission agent to a successful rice exporter and rice mill owners, and hence successful entrepreneurs. So, people found this business very much profitable and most of people are still entering into this business. Aim of the service It is reasonable to say here that everybody in rice business wants to purchase and sell rice at his/her doorstep and there is a need to provide the service of brokerage firm to fulfill that need. Most of the times, it is difficult for rice mill owners to go into the market to search for buyers and it incurs a cost to that mill owners, so they prefer to contact brokers like us to search for buyers because those brokers have already contacts of buyers and their requirement in the market accordingly. This approach saves time and cost of every person involved in this business from rice mill owners to buyers to exporters. In order to provide up-to-date information about market prices of rice to traders and mill owners and to ease the process of searching for buyers and sellers is surmised by me as a good opportunity to start a business with a much lesser investment and greater growth opportunities. List of services to be provided Up-to-date information about prices of rice to clients Quality check-up of rice being bought and sold by client by randomly checking samples from the lot Making rice available to clients at best prices SWOT analysis of rice brokerage business Strengths Low investment Easy to operate ROI is high Weaknesses Ease of entry High competition Low sustainability No consistency Opportunities Diversification International trade opportunities Threats Forward and backward integration by major players in the industry Ease of entry into the business and competitor analysis There is a lot of competition in rice trade business because there is no barriers to entry this business. There is tough competition among all players in this business who provide brokerage services to rice traders as this can be done by anyone who can just coordinate between his/her clients. The only thing that matters in this area is trust and relationship building. This can only be made stronger by providing credible services and delivering on promises you have made to your clients because this will be the only differentiating factor that will set you apart from the competitors. However, there is a lack of value added services in the offerings of current brokers in the market of rice business which creates a gap in the area of this business which can be filled by smart entrepreneurs by putting creative destruction into work. This could be a challenging as well as risky task to stand out in competition in such business where most of the major players run their organization in typical seth-way, but when there is a risk there is an opportunity and if it is seen as an opportunity then an entrepreneur has done almost half of its work. Mission To serve rice buyers and sellers through continuing efforts in bringing clients the very best which is available today and ease their process of prospecting. Providing them value in our services by satisfying their requirements of rice, meeting deadline of lead time, consulting them about changing business environment and placing emphasis on trading properly and making money for clients. Vision To become a leader in commodity brokerage firm business and earn loyalty of our clientele base by assisting them in becoming more successful in their commodity trading through continuous improvement in our services by innovation, professionalism and integration. Management considerations Personal expertise Strengths Problem seeker/ proactive Experience Believe in black and white Leadership skills Communication skills Negotiator Ability to make fun oriented environment Straight forward Multi linguistic Weaknesses Cant wait Taking too much time in evaluating alternatives Do not socialize Straight forward Organizational design The proposed design for the venture is organic because of the smaller size and continuously changing outside environment. This is so because the success of the business depends upon the person who is at front end with the client and that person should be given freedom to customize services according to clients needs coping up with the challenges of uncertain external environment. Organizational culture Innovation and risk taking is very high and it will enable us to outperform others in the present market situation There will be a high degree of emphasis on attention to detail to get work perfectly done because a little mistake can lose out our credibility High degree of outcome orientation is entailed within organizations culture to achieve objectives, milestones and vision People orientation will be optimal because founder of this organization will be at front face from the very start of this business to build and maintain the customer base Team orientation is highly appreciated to carry out operations smoothly A blend of cooperative and competitive strategies will be used to sustain and survive into the industry while embedding a bit of higher level of aggressiveness within organizations culture Stability within the organization will be optimal will be taking into account innovation and progress in order to imply a proactive approach Staffing requirements A lawyer will be hired on annual basis for filing sales tax and income tax returns at the end of each fiscal year. Apart from this, a quality control checker will be employed at a monthly salary of PKR: 10,000/- whose responsibility will be to check quality of rice being bought and sold by our clients and to assure them for timely delivery of that quality of rice as demanded by the clients. Operational management issues The quality of services offered to the clients should be maintained to avoid any disappointment and shrinkage of customer base. Following dimensions of service quality are taken into consideration to maintain the consistency in our services: Timeliness: meeting deadlines of all clients Courtesy: giving clients a â€Å"wow† experience Consistency: same and even better quality of service every time Convenience: providing all services at clients doorstep Completeness: taking feedback after successful completion of each job Accuracy: never making client unhappy by doing and providing non professional services Inventory management methods There is no inventory management in the proposed venture because this venture provides no-goods services and do not invest in purchasing commodities, hence there is no inventory. Equipments required Basic equipments required for this venture are personal computer, printer, fax machine and telephone set. Marketing considerations Marketing plan In the commodity brokerage business, there is a high need of marketing to let people know that a new venture is established in this industry providing value added services other than the core activity of assisting and facilitating clients in buying and selling process of rice. The marketing of this firm focuses more on relationship building, communicating value and delivering on trustworthy promises to clients. Segmentation approaches Demographic Industry type There are no barriers to entry in the rice industry because it is a commodity market which comes into the market every year with no limitations on purchasing and selling this commodity. It is a still growing industry and people are still coming into this industry to settle their business. There are very least government restrictions on this industry because rice contribute to major part of our country exports. Company size Due to fewer barriers to entry, everybody regardless of what capital s/he has in the pocket can enter in this industry and can trade rice. Based on this fact, there are too many variations in company size. There are firms which supply rice to small scale retailers and there are firms which are rice mill owners and large scale exporters. The company size may vary from PKR: 100,000/- to PKR: 100 million worth of firm. Location Almost all rice traders do their business in the area of New Chaali (behind I.I Chundrigarh road) and some of them are in Jodia Bazaar. Rice mills are situated throughout the province of Sind but they fulfill the requirements of nearby areas. The rice mills in the area of Gharo and Hyderabad are major supplier of rice to Karachi. Most of the mill owners have offices in Karachi at the above said areas. Operating variables Technology There is no such technology employed as standard in the rice industry but different firms in this industry are using computer software to maintain their books of records, accounting, billing and other related activities. For a private limited company it is necessary to employ software to maintain operational and non-operational activities. For the rice mill owners, new mills are being set up with latest improved technology equipments/machinery to do rice processing in a more efficient and cost effective manner. Customer capabilities Customer capabilities vary from customer to customer. The trade volume varies from 0.5 metric tons to tens of metric tons of rice. Purchasing approaches Purchasing department Some large scale rice trading firms have separate purchasing department which have a huge annual turnover as compared to others, while small scale traders do not have separate purchase department. Most of the firms in rice industry are seth owned and they run their business in a typical seth way. They are responsible for all buying and selling activities. However, accounting activities are assigned to other employees but activities such as purchasing, negotiation, making payments and collecting payments are done by seth himself. Purchasing policies Almost all buyers purchase rice on credit, there are very few who purchase on cash. In Pakistan rice industry, rice buyers make payments to the suppliers/sellers within 30 days but on an average the credit period may extend to 45 days. Purchasing criteria There is no specific purchasing criterion for buying rice. Rice is being bought and sold in the market in a much simpler way, just make a phone call to a broker, s/he will note down buyers requirements, the broker will arrange rice for the client and negotiate on payment terms and conditions with the buyer, receives advance amount of money to conform the deal, finalize the deal and supply the rice to buyers warehouse. Situational factors Urgency For rice exporters, the concerned bank personnel, through which international letter of credit (ILOC) is opened and maintained by importer sitting abroad, checks the quality of rice being exported to assure whether the quality of rice meets the requirements of the importer. If those quality controllers reject the rice for not meeting the required quality, then in order to avoid disappointed customers and delayed shipments exporters rush to the rice market and rice brokers to fulfill the order of the importer. At this instance, targeting such exporters who make mistakes in performing quality control check of rice may be profitable for rice brokerage venture. Size of order If rice market falls short of rice then every trader will buy rice to stock it and then sell at higher rates to make more profits. This is very critical moment in the market and most of the traders want to take advantage of such opportunity, but such decision are based upon environmental scanning and quantity of rice exported versus domestic consumption and availability. In such scenario the size of order increases from normal orders that rice traders used to place for purchasing rice in normal situations. Personal characteristic Buyer-seller similarity There are a lot of similar characteristics among the traders in the rice industry. A buyer wants to buy and a seller wants to sell and the business goes on. The basic similarity among them is that everybody has to agree upon a specific on going market rate. Attitude towards risk There is no higher level of risk involved in the rice trade business because this is a commodity business. The rates of rice do fluctuate on daily basis but not at a higher level. The major increase in rates of rice occurs due to higher exports local/domestic market fall short of rice. Risk is involved when rice is sold at credit and buyer becomes defaulter in making payments to the supplier/seller. All rice traders are aware of risks involved in this business but they believe that trust is the key driving factor of this business and they trust each other despite of having knowledge of all risks involved. Loyalty There is no brand involved in the rice business to which loyalty can be associated. Business people in this industry are loyal to traders who are providing best services to their clients rather than just selling rice which can be done by providing value in their services. Target market selection strategy The rice brokerage venture will adapt full market coverage strategy to meet the needs of all traders of rice because no such customer group is identified in the market that do not want or need to buy or sell rice to run their business. Marketing mix strategies Service description The service to be provided by the proposed venture is to facilitate buyer and seller to look for each other, to fulfill their business needs of rice and making rice available for them at best prices so that they may run their business profitably. The service charges are 0.5% of the overall amount of the rice being bought and sold, which will be charged from each client for a single deal transaction. This venture also caters to the rice mill owners by helping them to look for potential buyers of their processed rice. The said venture will also provide its services to rice growers and so that farmers and landlords may sell rice to rice mill owners at best rates and after processing the rice will be passed on to different channels for furthering its supply into the market. According to product lifecycle, the rice brokerage business is at growth stage. Pricing The cost of service to be charged from clients is based on going-rate pricing strategy. This pricing strategy is chosen for this venture because all competitors in the rice brokerage service industry are charging same rate of commission from buyers and sellers, therefore premium pricing and other pricing strategies will not be feasible for this type of venture. The value that client will get after using our services will help us to build and maintain our clientele base through word of mouth marketing. At the initial stage, the most feasible pricing strategy will be going-rate pricing in order to survive and maximizing sales growth. Promotion All the promotional strategies for this venture focus on partnering with clients, value added selling, consultative selling and building long term sustainable relationship with the clients. All advertising will be done by personal visits to buyers and sellers premises so that interpersonal relationships can be strengthened by personal selling. To make promotional activities strategies more effective, efficient and result oriented we will try to concentrate on customers, preparing ourselves for gathering information about competition, convince the clients about our services by providing guarantee and by delivering on the promises, offering benefits to the clients and handle objections of the clients by listening to them about our offered services which will help us to mould our services according to each client needs. Place Overall marketing strategy Nowadays, business persons have become smart enough to opt for forward and backward integration. Traders buying and selling at large scale do not necessarily engage a rice broker for their trading operations. In such scenario, creating a place in the industry and market place can be a challenging and trivial task. To gain success, following strategies will be implemented for the business of rice brokerage business. Strategy 1 Continuous visits to large and small scale rice traders for prospecting and give them information about advantages associated with services offered by a rice brokerage firm while providing them value in each service, cutting down costs in warehousing and storage of rice, making process of looking for buyers and sellers easy and enabling them to meet each business entity annual revenue targets and turnover goals. Strategy 2 Creating a database of all existing and potential clients to keep individuals up-to-date record of all previous transactions, their feedback about services they have received which will enable us to take corrective measures to further improve on strategy and level of service. Tactics Regularly monitoring and evaluating of current market activities and to take actions accordingly in order to survive in the challenging business environment. Legal considerations and business structure Type of firm The legal form of entrepreneural venture into consideration is sole propreitorship because there are no complex legal requirements of establishing a rice brokerage venture. At the very start of establishing such service providing venture, we need a high level of direct control over operations and processes of business to convince and satisfy our clients about our services. Terms and conditions Goods are delivered at owners risk Seller of rice isnot responsible for any kind of unpleasant event regarding delivery of rice to buyers destination 50% of service charges, which is commission in this case, will be charged at the rate of 0.5% of trade amount from each party, and the rest will be paid by the parties after successful execution and completion of the deal. Transportation charges are to be borne by the buyer Payment agreement will be carried out according to mutual understanding of both parties The broker itself is not responsible for quality of rice not meeting buyers quality needs and requirements. However, we will try our level best to assure our clients about delivery of rice of reqired quality as decided at the time of finalizing the deal Buyout A successful entrepreneur is the person who plans for a good profitable future and not forgetting to plan for coping up with challenges due to changing external environment. Therefore, in the worst case scenario if the propreitor end up doing business with heavy losses then it is easy to exit from this business by shutting down the firm. Despite increased effective tax rate, unlimited liability and difficulties in raising funds, sole propreitorship form of organization still seems to be feasible for this venture. Legal documents The basic legal documents for a sole propreitor venture are; National Tax Number (NTN) Sales Tax Registration Number (STRN) Tax considerations Financial considerations Startup costs SOURCES OF CAPITAL Owners Investment (name and percent ownership) PKR Raj Kumar 100% ownership 1,635,000 Total Investment 1,635,000 STARTUP EXPENSES Capital Equipment List PKR Furniture (tables and chairs) 15,000 Equipment (computer, printer, fax telephone) 18,650 Fixtures (fans and lighting) 7,000 Total Capital Equipment 40,650 Location and Admin Expenses PKR Rental 15,000 Advance deposit 180,000 Telephone connection charges 600 Mobile phone 1,200 Stationary 2,580 Total Location and Admin Expenses 199,380 Advertising and Promotional Expenses PKR Advertising 10,000 Travel/entertainment 10,000 Total Advertising/Promotional Expenses 20,000 Reserve for Contingencies 20,000 Working Capital SUMMARY STATEMENT Sources of Capital PKR Owners investments 1,635,000 Total Source of Funds 1,635,000 Startup Expenses PKR Capital equipment 40,650 Location/administration expenses 199,380 Advertising/promotional expenses 20,000 Contingency fund 20,000 Working capital Total Startup Expenses 280,030

Evidence For And Against Climate Change Environmental Sciences Essay

Evidence For And Against Climate Change Environmental Sciences Essay Climate Change is a very controversial global issue which has committed supporters and detractors. Critically evaluate the evidence for and against climate change and provide your own assessment of the current and future risks that the planet faces by 2050. It is expected that you will give a broad view of your subject giving weight to policy, regulatory, economic and risk management impacts as well as health and environmental impacts. Use a case study to illustrate a key component of the climate change agenda. The worlds climate is changing and the consequences are serious, wide ranging and long-term. Despite the overwhelming scientific consensus that this is happening, the issue of climate change has its detractors, whose opposition to the phenomenon range from disagreeing about the extent of the problem, the extent of mans influence, to the accuracy of the modeling techniques. During the essay the evidence from both sides will be evaluated and the current and longer term economic, social, and environmental effects assessed. The definitions of climate change vary greatly, but the two most useful are the United Nations Framework Convention on Climate Change (UNFCCC) definition where broadly speaking climate change relates to a change in climate which is attributed, directly or indirectly to human activity that alters the composition of the global atmosphere and that is in addition to natural climate variability observed over comparable time periods and the Intergovernmental Panel on Climate Change (IPCC) which refers to any change in climate over time, whether due to natural variability or as a result of human activity, which is perhaps a more useful definition. Firstly before looking at the evidence for climate change it is useful to understand the global energy flow (radiative budget), which was first suggested by Kiehl and Trenbirth (1997), illustrated in picture 1 below: Picture 1 The incoming solar radiation, often labelled in percentage terms, must match the outgoing short and longwave radiation to achieve radiative equilibrium. Radiative forcing is the measure of the influence that a specific factor has in altering the balance of this incoming and outgoing energy, and is therefore a useful indication of the importance of that factor to change the climate. Positive forcing will generally mean that the surface of the earth is warmed, whilst negative forcing tends to cool the surface. The Kyoto protocol, adopted in December 1997 and entering into force in February 2005, committed all Annex1 countries (39 industrialised countries the EU) to a reduction in four greenhouse gases (Carbon dioxide, Methane, Nitrous oxide and Sulfur hexafluoride) and two groups of gases called hydrofluorocarbons (HFCs) (often found in refridgerants) and perfluorocarbons (PFCs) (also in refridgerants but having a wide variety of medical and non-medical uses and according to Askam, Khalil et al. (2003) having a lifetime up to 50,000 years). Carbon dioxide is perhaps the most studied and well known of the anthropogenic GHGs. Since some infra-red radiation leaving the planet is absorbed by CO2, the greater the CO2 the greater the absorbtion and reflection of heat and the warmer the climate. Perhaps the most significant indicator of the increase in the level of CO2 in the last 50 years is shown in graph 1 below. This is the measurement of CO2 concentrations as measured in Hawaii, far from industrial areas so no localised bias is present, though these measurements have been replicated around the world (e.g. Pieter P. Tans and Thomas J. Conway 1968-2002) Monthly Atmospheric CO2 Mixing Ratios from the NOAA Climate Monitoring and Diagnostics Laboratory Carbon Cycle Cooperative Global Air Sampling Network, 1968-2002. NOAA Climate Monitoring and Diagnostics Laboratory, Boulder, Colorado 80305, U.S.A.) Graph 1 Image created by Robert A. Rohde / www.globalwarmingart.com Similar measurements have been found in ice core samples, which enable us to get a much better picture over time. Graph 2 below shows the CO2 variations over time from the past 420,000 years. Graph 2 Image created by Robert A. Rohde / www.globalwarmingart.com This shows the CO2 levels fluctuating in line with the ice-ages, however, the most important section is the insert the marked increase since the industrial revolution from around 1750/1800. A clear indication of humans influence. More evidence is given in the IPCC 4th Annual Report Working Group summary that the concentration of atmospheric CO2 has increased from 280ppm (pre-industrial level) to 379ppm in 2005. In addition the annual CO2 concentration growth was larger during the last 10 years (1995-2005 : 1.9ppm per year) than it has been since the beginning of continuous direct atmospheric measurements (1960-2005 : 1.4 ppm per year). In a similar fashion the levels of Methane (from a pre-industrial level of 715ppb to 1732ppb in the early 1990s and 1774ppb in 2005) and Nitrous oxide (from pre-industrial levels of roughly 270ppb to 319ppb in 2005) have increased markedly over recent years. Looking at the radiative forcing discussed earlier the There are many different indications of how the climate has altered, and over several different timescales ranging from the most recent 150 years since 1860, since roughly the time of industrial revolution since 1750 and for the past 10-100 thousand years. Each of these will be looked at in turn. The Inter-governmental Panel on Climate Change in its most recent report in 2007 stated: Warming of the climate system is unequivocal, as is now evident from observations of increases in global average air and ocean temperatures, widespread melting of snow and ice, and rising global average sea level. Most of the observed increase in globally averaged temperatures since the mid-20th century is very likely due to the observed increase in anthropogenic greenhouse gas concentrations. This is an advance since the TARs conclusion that most of the observed warming over the last 50 years is likely to have been due to the increase in greenhouse gas concentrations. Discernible human influences now extend to other aspects of climate, including ocean warming, continental-average temperatures, temperature extremes and wind patterns The time series shows the combined global land and marine surface temperature record from 1850 to 2009. The year 2009 was the sixth warmest on record, exceeded by 1998, 2005, 2003, 2002, and 2004. This time series is being compiled jointly by the Climatic Research Unit and the UK Met. Office Hadley Centre. The record is being continually up-dated and improved (see Brohan et al., 2006). This paper includes a new and more thorough assessment of errors, recognizing that these differ on annual and decadal timescales. Increased concentrations of greenhouse gases in the atmosphere due to human activities are most likely the underlying cause of warming in the 20th century. Brohan, P., J.J. Kennedy, I. Harris, S.F.B. Tett and P.D. Jones, 2006: Uncertainty estimates in regional and global observed temperature changes: a new dataset from 1850. J. Geophysical Research 111, D12106, doi:10.1029/2005JD006548 http://www.cru.uea.ac.uk/cru/info/ Detractors In a debate that has become highly polarised the label climate sceptic is readily slapped on anybody who stands on the soapbox and contradicts Al Gore. In reality, the sceptic landscape is more varied, ranging from those scurrilously pursuing scientific truth to others with more obvious economic or political gains to play for. Richard Lindzen, an American atmospheric physicist at the Massachusetts Institute of Technology has been one of the most vocal in expressing concerns over the validity of computer models used to predict future climate change. He argues that they may be over-predicting future warming due to a failure to properly account for the climate systems water vapour feedback. However he has also been an active contributor to Intergovernmental Panel on Climate Change assessment reports. Gavin Schmidt, a climatologist at the NASA Goddard Institute for Space Studies commented that Lindzen agrees with about 90 per cent of what other climate scientists are saying, yet the last 10 per cent is sufficiently different to label him a contrarian. Stephen McIntyre, editor of sceptic blog ClimateAudit and former director of several state-owned Canadian mineral exploration companies, is known in the climate science community for his continual demands for raw data. McIntryre was behind an orchestrated campaign that led to 60 Freedom of Information requests being made to CRU scientists at the University of East Anglia in a single weekend in July. However, while potentially vexatious, McIntyre has made genuine scientific contributions, notably spotting a mistake in NASA data that led to the average US temperatures to be reduced about 0.15C for the period 2000-2006. Philip Stott, an emeritus professor of biogeography at the University of London (although not a published climate scientist), has publicly argued that the climate is too complex and chaotic a system to make long-term predictions on. None of these scientists are climate change deniers, but they question the certainty of the scientific consensus. Several Tory MPs have recently contradicted the Green Conservative line of the Cameron era. Peter Lilley, one of only three MPs to vote against the governments Climate Change Bill in October, has accused climatologists of an unconscious conspiracy in which a dogmatic determination to conform to a consensus driven by the incentive of public funding has made them happier to let the data fit the theory rather than the opposite. David Davis has also spoken out on what he describes as a ferocious determination to impose hair-shirt policies on the public. Taxes on holiday flights and noisy wind turbines are too high a price to pay, he suggests. Both MPs claim to be open to the possibility that man has significantly contributing to climate change, but both remain unconvinced by the evidence. Former Tory Chancellor Nigel Lawson, has also publicly stepped up his opposition to environmental policy, founding the think tank, the Global Warming Policy Foundation, complete with a board of fairly distinguished academics to provide scepticism with a respectable face. However, the think tank was this week accused by scientists of appearing to misrepresent scientific data on its website. At the far end of the spectrum, figures such as Sarah Palin appear to be happy to disregard scientific evidence wholesale in favour of economic gain. Despite substantial differences in outlook, bundled together under the sceptic brand, the views of these individuals appear to be increasingly gaining favour with the public in the lead up to Copenhagen. PLAN For climate change Against climate change Case study Assessment of current risks Assessment of future risks to 2050

The Playground Of The Gods :: essays research papers

The Playground of The Gods Cathy Spellman's, The Playground of The Gods is an exuberant novel which deals with murder in a remote tropical paradise but can further be read as an illustration of man's ignorance and invasion of nature. "Do it big, or stay in bed."( Larry Kelly). These are words that Thoros Gagarian lives by. He is one of the wealthiest men in the world and when picking his private paradise, only one place on earth could serve his needs and fantasies. This place is Mora Utu-The playground of the Gods-a green jewel in the placid blue expanse of the South Pacific, the most luxurious and seductive private preserve anywhere on the planet. Once his prized-possession has been found, Thoros immediately ships the island natives to a different island and brings in his construction crews to hurriedly build his paradise in order to have it ready for a celebratory visit by 12 of his close friends. In the introduction to the story, Cathy Spellman makes clear the notion that the protagonist, Thoros Gagarian views himself as an indestructible god. Her descriptions of his haste purchase of his Island paradise shows a man for whom their is no boundaries. His arrogance is further displayed in his building of his compound. Spellman's voice of reason comes from a spiritual Mexican couple who are Thoros's servants. They not only warn but predict of many consequences to the ignorance to which nature is being shown. â€Å"Nature will not permit alteration on such a scale.†(Emilio, 114). However, these warnings are ignored by the men who do not appreciate a bizarre servant couple speaking of things which money can't buy and power can't control. This is when Spellman's utilization of irony comes into the picture. A member of the party catches a tropical fever, yet he can't be cured because the tree which possesses the antidote was destroyed in the creation of the facility. This is followed by a serendipitous chain of events which is climaxed

Franklin Delano Roosevelt :: essays research papers

Franklin Delano Roosevelt is one of our country's best known and most beloved presidents. He is commonly remembered for taking a tired, beaten, nation and instilling hope in it. This positive view of Roosevelt is held by Burns, who paints the picture of a man whose goal was to alleviate our nation's economic pains. But, is this view too myopic? Is Roosevelt deserving of such a godly reputation? These questions are posed by Conkin as he points out the discrimination that underlies many New Deal programs, and even suggests that many of Roosevelt's actions were for purely political motives. During the weeks preceding Roosevelt's inauguration the country was engaged in an economic crisis that was quickly spiraling downward. Banks failed, people panicked, and the nation looked to someone, anyone, for help. Hoover, sensing the country's desperation, but realizing his lack of power, and the feelings of resentment harbored towards him looked to Roosevelt. He asked the president-elect to join in economic planning, support policies, and most importantly to reassure the nation. While both authors note Roosevelt's unwillingness to cooperate with Hoover they site different reasons for it. Burns talks of Roosevelt's belief that the nation was not yet his domain, and that Hoover had the authority to handle the situation. In addition, Burns excuses Roosevelt by maintaining "Roosevelt did not foresee that the banking situation would reach a dramatic climax on Inauguration day. No man could have." (P. 148) This position is an exceedingly benevolent one when contrasted with Conkin's who writes Roosevelt "did nothing, and helplessly watched the economy collapse, letting it appear as one last result of Republican incompetence." This measure allowed Roosevelt to emerge as the "nation's savior," and ally the Democratic party with this image.Furthermore, the two authors differ in their assessment of the effect of public opinion on Roosevelt's actions. Burns gives the impression of a president who looked to engage all in his coalition. He states, politically, his cabinet "catered to almost every major group." Burns also adds, "Roosevelt did not slavishly follow the wishes of group leaders." (P. 150). Roosevelt is portrayed as the paragon of a humanitarian, "he wanted to help the underdog, though not necessarily at the expense of the top dog. He believed that private, special interests must be subordinated to the general interest." (P. 155) Conkin attempts to poke holes in this idealistic portrayal of Roosevelt.

Asian-Americans and their Progress towards Essay

During the many years of the continuous immigration of various nationalities in the United States, it could be noted that many immigrants have already absorbed the culture that Americans have. One of the many ethnicities which had migrated in the United States is the Asians. In the current society of the United States it is known that these groups of people are one of the many ethnic minorities that is housed by the United States. In fact, many of the families of the past migrants have now stayed in the United States had had lived their lives similar to full blooded Americans. However, although most of these immigrants have already acquired all the culture, the language and life style of the Americans it is still not enough for the society that they would be called Americans. On the other hand, the Asian-Americans like other ethnic minorities in the United States are somewhat confused to on the proper identity that they must maintain. One of the main examples of the uncertainty is the Asian-American popular culture which presents evidences regarding such group in the society. In the current popular culture, it is noticeable the many of Asian-Americans had been inclined with certain identity which could be very noticeable in the choices of their consuming behavior. In addition, personal choices such of the music, clothing style and etc. In the written work of Min Zhou and Jennifer Lee (2004), they have clearly stated that the Asian-American youth is directly seen by the American culture as not fitting to the popular images which are most associated with the current popular culture. Such popular cultures that are being discussed were being rap artists, skin heads, punks and the likes. For the longest time, Asian-Americans are seen as stereotypically geek who only focuses directly on their studies instead of being socially active. (Zhou & Lee, p. 1, 2004). Many of the Asian-Americans are obviously shying away from these concepts of being geeks and nerds. Instead, they follow the popular culture and act similarly to the demands of the American society. First and foremost, we could see that many of the Asian-American youth are more inclined to look like a gangster rather than a typical Asian-American. In many television shows and advertisements, there are numerous Asians who steps away from the light that they are individuals who are very serious in being successful that they study very well. Due to the very advanced technological innovations that we have such that of YouTube people could truly see that Asian-Americans are truly absorbing and creating new a type of culture when it comes to music. One of the best examples is David Choi who is known to be a Korean-American. Choi is singer, songwriter and guitarist on his own channel in YouTube. As noticed, Choi is very far from the typical stereotype of Asian who shies away from the crowd. After attaining success and massive support from different individuals he was able to have his own album. Instead of being the stereotypical Asian-American, he proclaims and continuously re-invents his music to suit his fans and the current trend in the society. In the film industry there had been few individuals who are known to be popular in the United States due to the certain film which they have done. One of the most famous Asian-American is Lucy Lui who played one of the Charlie’s Angels. In the movies, it is not often that an Asian-American plays a â€Å"kick-ass† role and presents her self as a strong assertive woman. In the stereotypical eyes of most Americans, Asian-Americans are simple and mostly quiet and demure because this is how they are culturally trained. However, due to such character played by Lui, the concept of how and what a woman should be (through an Asian context) is changed. With such, the Americanization of the Asian woman is clearly seen through the portrayal made by Lui. (â€Å"Is Lucy Liu a Heroine or a Curse? †) In terms of music, an article was written regarding the sudden boom of the Asian-American artists in the music industry. In the article, the author stated that various American-Asian artists are suddenly emerging into the music scene within in various localities in the United States. Most of the tunes that these musicians and artists play are mostly western music when do hip-hop and R&B, as well as a DJ in various clubs. Such artists were Yellow Peril, Seoul Brothers, Mountain Brothers, and a lot more. These artists are said to have gained significant success and a symbolic presence of the developments of the Asian-Americans (Wang, 1998). Therefore, Asian-Americans were already able to join the band wagon of having the same musical preference as the Americans. In addition, they are not only listening to type of music Americans hear but also imitating or innovating towards a new genre of music. In the most current popular culture many Asians are excelling in the freestyle dancing, break dancing and etc. (Tseng, 1998) From the lessons that we have taken, it is known that through consumption and consumerism that the factors of living is defined. From my own personal point of view, I do believe that consumption is a cultural issue that must be deeply studied due to the various concepts attached such as social class, cultural norms and etc. Cultural consumption is also affected by advertising as well as the culture of being brand conscious rather than quality conscious. I have stated this due to my personal experiences as a consumer. As I have observed in the super markets most of the time people spend so much time in thinking on what type of brand they would buy. Just last week I needed to do my grocery when I saw a Filipino woman and her son in the cereals and oats lane. She meticulously surfs for the proper brand of cereals while her son stated that â€Å"Mom, why are we staying too long in this section? We don’t really eat cereals for breakfast. I want rice. † Then the mother replied, â€Å"No darling, rice is too heavy for you, studies say that it could cause diabetes. And your playmates eat cereals every morning so you should also eat cereal. † Being in a class that studies such concept of culture, I was amazed on how real the concept of Americanization is. I do know that most Filipinos prefer rice for breakfast because it is a custom meal for them everyday. But through my first hand experience, I did see that people who are not Americans are in need to attain cultural citizenship in order for them to be accepted. Although I do believe that Asians are accepted in the American society, the acceptance is not as whole in comparison to being a white American. In a sense, the mother who was with her child in the grocery would want her son to be culturally American that she is shifting the norms which her son know in order for him to be suitable in the American society. Just like the story presented in â€Å"Consumption Fantasies of Upward Mobility,† Richard wanted to move away from the typical concepts of Asians. Therefore, Richard wanted to be a professional who is likely to be the choice of a typical American who works inside the office. In addition, there is a concept of attaining the â€Å"American Dream in which most important thing for Asian-Americans. Moreover, due to the desire to attain such, they also want to be treated like Americans. As a result, they act and absorb the American culture and norms which they believe will grant them cultural citizenship (Hee Park, p. 112, 2005). In conclusion, the current Asian-American culture is still in the process of attaining acceptance in the American society. In addition, they want to change the stereotypical concept that most of them are geeks and losers thus, the Asian-American community is shifting towards a much western culture. The community is not only doing such in order to be within the trend of the popular culture but also to be accepted and not discriminated by others. In terms of consumption, it is real that it is one of the factors which could justify the Americanization of an individual not only Asian-Americans. Through decision making and choosing what type of product must be used is obviously dictated by the society around them. In addition, professional choice is also an aspect the shows that Asians are Americanized or desires cultural citizenship. Like one of the most famous saying stated: â€Å"If you can’t beat them, join them. † Reference Is Lucy Liu a Heroine or a Curse?. GoldSea . Retrieved 9 December 2008 from http://www. goldsea. com/Air/Issues/Liu/liu. html. Lee, J. and Zhou, M. (2004). Asian American Youth.United States of America: Routledge Publishing. Sun-Hee Park, L. (2005). Consuming Citizenship. United States of America: Stanford University Press. Tseng, J. (1998). Asian American Rap: Expression Through Alternate Forms. Model Minority. Retrieved 9 December 2008 from http://www. modelminority. com/article128. html. Wang, O. (1998). Asian Americans and hip-hop. Asian Week. Retrieved 9 December 2008 from http://asianweek. com/111298/coverstory. html. David Choi : http://www. youtube. com/user/davidchoimusic? ob=4

Possible Outcomes of Overpopulation

Possible Overpopulation Solutions The human population growth of the last century is tremendous. It required only forty years after 1950 for the population to double from 2. 5 billion to 5 billion. The factors affecting global human population are very simple. Theyre fertility, mortality, initial population and time. India, China and USA are the top countries that are currently in crisis because of overpopulation. Many of our basic resources are strained such as, food; one out of every seven people alive, go to bed hungry. 5,000 people die of malnutrition and hunger-related diseases. In many regions children's asthma has risen dramatically because of the air quality (www. howmany. org). Since this is happening, a result might be that there wouldn't be enough food, water, or shelter and therefore these numbers will increase. Scientists say solutions to this situation would be to plan out how many kids you want and use birth control.Some scientists think that the Government should adop t the slogan â€Å"Patriotic citizens stop at two children† and adjust tax and other policies (wmwnbcnews. com). Coaching Questions 1 . It's really feasible to control how many children a person has. In order to maintain urrent population, 1 kid per person is required. 2. We obtain energy from natural resources, fossil fuels, and nonrenewable energy. We would need more energy. Sometimes burning resources such as coal causes pollution. 3.Disease that spread fast in crowded conditions is: food poisoning, typhoid fever, tetanus and polio. These diseases can be treated and prevented with proper methods. 4. 14,475 deaths per day; in India the let vultures eat the dead; it's not practical to use land because of the growing population. Yes, building houses. 5. We need to conserve land and soil because we need somewhere to build houses and farms. . When land becomes a desert, this would be a problem because nothing grows in the desert. 7.Some residents get theirs from wells, some fro m city water in the ground 8. No, you cant add or lose water. 9. We would need a bigger hospital and a lot more schools; we would Just need to expand almost everything to adjust properly. 10. Yes , people will fight for what they need. Immigration would increase; people would move to places with the most resources. 1 1 . There would be less demand for animals which would give us more land 12. China, India and the USA. Possible Outcomes of Overpopulation By kiara_shonte

Perceptions and Causes of Psycho-pathology Essay

Psychopathology is the study of mental illness or disorders. Abnormal psychology is the study of understanding the nature, causes, and treatments of mental illness. This paper will discuss Psychopathology, give an overview of how culture is a factor determining the expression of psychopathology. Next the causes of psychopathology using the biopsychosocial models will be discuss and lastly, society’s perception of psychopathology overtime will be evaluated(Butcher, Mineka, Hooley, 2013). Culture & Psychopathology Culture can be defined as a way of life for a particular group of people. Every culture has its own set of rules and in some cases these rules are actual laws. In every culture there are shared values, beliefs, and behaviors that are acceptable because they are considered normal amongst everyone in that culture(Butcher, Mineka, Hooley, 2013). For example, in the United States it is customary for most children to own their own celluar phone, whereas a person from another country may think it is abnormal that a child as young as seven year old has a celluar phone. People set standards and norms based on what they are taught to follow growing up. Although most social rules are arbitrary, when an individual does not abide by the standards set, their cultural group deems that individual as behaving abnormally. There are behaviors that may apepar to be abnormal to one culture, but may accepted in another culture (Butcher et al., 2012). Additionally, there are disorders that are particular to a culture, based on the things that society has deem normal (Butcher et al., 2013). Studies have suggested that some culture-specific disorders are a â€Å"culturally determined symptom† associated with other disorders (Balhara, 2011, para 14). This idea seems to be supported by Butcher et al. (2013), who mentioned that one’s culture can influence the presentation of a person’s disorder. Culture and  Psychopathology go hand and hand because culture is what deciphers what is considered normal or abnormal. However, there are categories of psychopathology that are particular to certain cultures and are found only in particular areas of the world. Causes of Psychopathology When determining the cause of abnormal behavior one must differentiate between necessary, sufficient, and contributory causal factors. The three causal factors are necessary, sufficient, and contributory causes. The necessary cause is â€Å"if disorder Y occurs, then cause X must have preceded it.† The sufficient cause is â€Å"if cause X occurs, then disorder Y will also occur.† The contributory cause is If X occurs, then the probability of disorder Y increases(Butcher, Mineka, Hooley, 2013). Society’s Perception This is the next paragraph before the conclusion Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. References Balhara, Y. P. S. (2011). Culture-bound syndrome: Has it found its right niche? Indian Journal of Psychological Medicine,33(2), 210-215. doi:10.4103/0253-7176.92055. Butcher, J. N., Mineka, S. & Hooley, J. M. (2013) Abnormal psychology (15th ed). Upper Saddle River, NJ: Pearson Guarnaccia, P. & Pincay, I. M. (n.d.). Culture-specific diagnoses and their relationship to mood disorders. Retrieved from http://www.nrchmh.org/ResourcesDirectService/Culture-Specific%20Diagnoses%20and%20Their%20Relationship%20to%20Mood%20Disorders.pdf Rana, D. K., & Sharma, N. (2013). Culture and psychopathology. Asia-Pacific Journal of Social Sciences, 5(1), 121-134. Retrieved from http://search.proquest.com/docview/1516054490?accountid=458.

Aromatherapy

The history of aromatherapy is linked strongly to the development of aromatic medicine. The ancient Greeks, Romans and Egyptians all used aromatherapy oils. In the Doreen of France there are cave paintings found to be 18,000 years old that depict the use of plants for medicinal purposes. The origins of aromatherapy have been lost with time before the keeping of any records. It is although believed that crude forms of distillation, the main method that essential oils are now obtained, were practiced thousands of years ago In Persia, Egypt and India.Distillation was used mainly for the extraction of exotic flower waters. The medicinal use of plants and their extracts In India has been continuous from ,000 years ago to the present day. One of the oldest known books on plants Is Indian and is called â€Å"Veda†. This book highlights the various uses of plants for medicinal and religious purposes. The human was seen as part of nature and the preparation was considered a sacred prac tice. Arrived medicine is one of the oldest forms of medicine practiced since ancient times. There is more information available about the development of plant use in Egypt.The Nile Valley became known as the Cradle of Medicine. Some of the plants brought to this area were codeword, cinnamon, frankincense and myrrh. In Egypt 5,000 years ago, there was a strong link between perfumery and religion. Each God was allotted a particular fragrance. It was the priest who formulated the aromas. The Egyptians used plants, aromatic oils and aromatic resins In the embalming process. They successfully preserved human bodies for 3,000 years using this method. The process of embalming and mummification was developed by the Egyptians in their search for immortality.The ancient Egyptians first burned incense that derived from aromatic woods, spices and herbs in honor of the Gods. It was their belief that as the smoke SSE up towards the heavens it would carry their prayers and wishes directly to the deities. The development of aromatics as medicines delivered the creation of the foundation that aromatherapy was built upon. In the hot climate and with poor standards of sanitation, aromatic substances were used to make life more pleasant and safer. The Egyptians were passionate about the use of simple fragrances and used them In their dally lives.At celebrations and festivals women wore perfumed cones on their heads that melted in the heat and released a beautiful scent. After washing, they sun and to refresh their skin. The use of aromas for religious and medicinal purposes was also adapted in other countries such as China, Greece and Rome. The Greeks expanded the knowledge of the Egyptians by recording and classifying the actions and main properties of plant medicinal. The father of holistic medicine, Hippocrates, was an advocate of massage and recommended the use of daily massage and a scented bath.He also recognized the medicinal values of aromas. Greece is subsequently famou s because of the presence of Hippocrates. Another Greek, Messages, formed a perfume called ‘Angelino'. It was capable of healing mounds and in the reduction of inflammation. The Greeks used the knowledge they had gained from the Egyptians to classify the future study of plant medicine thus making a vital contribution. Because of the influence of the Egyptians and Greeks, the Romans became more appreciative of perfumes and spices. The word perfume derives from the Latin per fume, meaning â€Å"through the smoke†.This refers to the burning of incense. There are many biblical citations making reference to incense together with the use of ointments and plant oils. As the Roman Empire spread, the knowledge of the healing properties of plants parade also. Roman soldiers went on long Journeys and collected seeds and plants which in time reached Britain and other countries, eventually becoming naturalized. Among these were parsley, fennel, sage, thyme and rosemary. The Romans u sed lavish means for plant aromatics with baths and massage being most recognized.Romans also used aromatic plants for beauty treatments, cosmetics, hygiene, and medical treatments. Distillation In 980 AD a man named Vaccine was born in Persia. He is responsible for making a vast improvement to the basic distillation units known then. He extended he length of the cooling pipe forming a coil shape. This enabled the vaporized plant molecules and steam to cool down more rapidly and efficiently. With improvements to the distillation process, more attention was giving to essential oils because of new formulae for ointments and perfumes.It is believed that the use of essential oils as we know them today began at this time. During the Holy Wars, the Crusaders were treated for stomach problems with the same plant medicines used by the natives. These would include the floral waters and essential oils. On their Journey omen they would have stopped at various Mediterranean islands where the kn owledge of plants had been preserved from Roman times. The Crusaders brought home perfumes and flower waters for their wives relaying the stories of the medicines being known once again in Italy and perhaps for the first time in the rest of Europe.During the Middle Ages aromatic plants such as Thyme and Melissa were cultivated in monasteries. In the 12th century a German Abbess, Hildebrand, grew lavender for therapeutic properties which he also used as an essential oil. Throughout the 14th century, Frankincense and Pine were found to be burned in the trees. Perfume candles were burned inside and garlands of aromatic herbs and spices were often seen worn around ones neck in a bid to fight against the deadly plague which raged throughout Europe. Venice was the gateway to trade with the Arabs.Perfumed leather for gloves was first discovered here. In 1 533, Catherine De Medici influenced the production of essential oils and perfume in France. The area of Grease in France became the main perfume producing area. The Renaissance period brought with it the wide use of essential oils because of improvements in methods of distillation. The first botanical gardens were introduced in Europe prior to the birth of Christ. They were later to be found in many monasteries. During the 16th Century, Royal Hungarian Water was produced by the distillation of alcohol with fresh rosemary blossoms.Another infamous water was introduced by a Franciscan monk who left Italy to live in Cologne in 1665. The recipe for ‘Aqua Memorabilia' was made world famous by his nephew J. M. Farina. It is known nowadays as the well known ‘AAU De Cologne'. It was used as a health-promoting lotion and included the essential oils of bergamot, lemon, orange, lavender, thyme and smeary. These were then diluted in strong ethyl alcohol. In Britain by the year 1700, the use of essential oils was widespread. It was used in mainstream medicine until the time came that chemistry allowed the synthesis o f materials within the laboratory.Around the time of the Bubonic Plague, doctors would walk through streets wearing hats with large ‘beaks'. Within these beaks they placed aromatic herbs so that the air inhaled passed through them and this air was believed to be antiseptic. The decline of the use of herbs in Britain is partly due to the Industrial Revolution. The relocation of peoples housing to smaller terraced houses with little or no gardens resulted in a decline of the use of fresh herbs. By the year 1986, chemistry was becoming increasingly important.The drugs produced through the synthesis of the therapeutic properties from plants have proved to be very powerful in the role of modern medicine. The synthetic copies of the natural healing materials tend to be toxic and do not appear to have the same respect for the living human tissues. During the early years of this century a renewed interest in natural healing methods became apparent. This was no doubt stimulated by the side effects shown after long properties of essential oils. Essential oils were used on the wounds of those who suffered in the awful trench warfare of 1914- 1918.Gatepost © discovered in his research that essential oils take 30 minutes to 12 hours to be absorbed by the human body after application to the skin. Aromatherapy was introduced by beauty therapists using massage techniques which is why aromatherapy has appeared to be, for many years, a massage using essential oils. The main use of aromatherapy in Britain was to relieve stress and improve skin conditions by massage and only sage. Today aromatherapy is growing hugely in popularity and is recognized widely for an alternative treatment by many people.The use of the essential oils and plants has increased hugely in recent years. It is in general considered to be a complementary therapy. It is also being recommended by professional health careers as a complement to traditional medical treatments. Aromatherapy has been associa ted with massage as a method of delivering essential oils. There is growing evidence that aromatherapy treatment has many positive side effects on medical conditions either alone or in conjunction with traditional medicine.