Interactive marketing Essay Example | Topics and Well Written Essays - 1500 words

Interactive marketing - Essay Example Has cookies which are small texts files placed in the computers by the websites visited by the consumers Has an e-dialogue channel for the high frequency travellers and the customer communications in the UK. Has the mobile marketing and also personal messaging on its website. Sell tickets online. Has web sales and marketing Has online booking and paperless ticketing Customers can check their passenger information and details from the internet before they travel Has enormous online travel offers for the customers making them to embrace he online travel technology. 2.0 British airways British airlines have been using the web marketing very extensively and it has installed various modes of marketing the airline via the websites and this has since increased their anticipated profits. To start with through the internet marketing the airline has offered a Google earth vacation views in an attempt to lure more people to book their next flights with the airline. (BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) 3.0 Budget airline Ryan air In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount...(BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount airline is seizing the initiative while most of the other carriers like the British airways are loosing their heads. Their low cost ethos advantage is enabling them to ride out the economic slowdown. Ryan airs low cost culture have made the company's costs gradually decline as they use the paperless ticketing and they also do their sales and marketing over the phone or through the internet.

Individuals with Disabilities Education Act Essay Example for Free

Individuals with Disabilities Education Act Essay The education system in our country was put in place in order to do service to our children. Despite this, in many cases, children that have disabilities are neglected by their schools. As a society, we all want to make sure that these children are being taken care of. However, there is a large spectrum of students with disabilities, and more needs to be done in order to meet every individual’s needs. In some cases, they do not receive enough attention, and others receive so much that it holds them back from succeeding on their own. Generally speaking, students with special needs benefit from integration into general education classrooms when it is handled appropriately; however in many cases, students are still being short-changed. Integrating students with special needs into a general education classroom has many advantages, both social and academic. For example, all students are required to receive and be tested on common core information, regardless of academic status. Julie Verdonik, an administrator at Maple Grove Jr. Sr. High School who is the head of the Special Education department , says if the students are not able to participate in the general education class, it is much more likely that they will not be taught all of the information that they are responsible for knowing. Special education classrooms slow down the pace of learning, and in many cases, this can actually be detrimental to the student (Verdonik). Verdonik also says, â€Å"When high expectations are set, generally the students are able to meet them. † Any students that are capable of handling the common-core curriculum should be given the opportunity to do so. Not only is the challenging curriculum good for them, but interacting with their peers is very beneficial as well. When asked if integration was socially beneficial for students with special needs Verdonik responded, â€Å"It is always beneficial to have students interacting together. † As a general rule, when students interact with each other, social skills are improved. This is no different for students with special needs. There are other life skills that are taught in a general education classroom that are important for these students too. They are taught the importance of meeting due dates, to listen to and respect a boss or a teacher, and how to handle challenges and frustrations that arise in daily life (Verdonik). By teaching these students important life skills, we are doing them a service that will stay with them their whole life. When integration is implemented appropriately, it is highly successful. There are specific requirements for children who are in need of special attention. They are not just left to cope with a challenging work environment. The government mandates that each eligible student receives an IEP or 504 plan under the Individuals with Disabilities Education Act, or IDEA, that will help them as they go through school (Koch). These plans are created on an individualized basis, and can include the implementing of a variety of practices to best help the student (NCLD). Different testing accommodations or formats can be assigned, as well as different classroom times or activities such as remedial classes and aides, or â€Å"study buddies† (â€Å"What is a 504 plan? †). Smaller, but equally significant, actions can be taken too, such as requiring that a student have access to a computer for every writing assignment, or that someone gives them a â€Å"backpack check† to make sure they have all of the right homework (â€Å"What is a 504 plan? †). All of these individualized requirements, added to integration, have a very strong and successful impact on the education of special needs students. There have been a number of success stories in our nation’s history when it comes to the education of special needs students. One in particular, told by Kathy Koch in her article entitled, â€Å"Do Students With Disabilities Get the Help They Need? † is the story of a young girl named Rose who suffers from cerebral palsy. Despite her condition, Rose has aspirations of attending college, and was elected onto the student’s council (Koch). Koch says that, â€Å"By nearly all accounts, the law has been highly successful at educating students once turned away at the schoolhouse door as ‘untrainable’†¦Ã¢â‚¬ . Julie Verdonik too believes that the program can be successful, and has confidence in the special needs students at Maple Grove. With all of this success, why is it necessary that the special education system be reevaluated? Despite the potential for success that IDEA creates, there are many students whose needs are not yet being met. Some states in our country ignore the act altogether, and do not provide their students with the resources and materials they need to be successful. In many cases, teachers in general education are not trained enough to handle students with special needs being a part of their classroom (Gable). The two of these factors combine to create an environment that slows down the learning process at no fault of the child. On top of that, many low-income areas do not receive enough funding to afford to service their students to the best of their ability, further hindering the child. Misdiagnosis is also a problem commonly found in low-income areas that holds students back from reaching their full potential (Koch). Students that are simply falling behind due to overcrowded classrooms are subjected to remedial reading and other needs-based classes when they don’t actually suffer from any disability (Koch). In some states, children with special needs are tested in a different category than the students in general education. Due to the fact that overcrowded classroom leave some students behind by nature, this method of testing often results in students who are falling behind being forced into special education classrooms unnecessarily to manipulate test scores (Koch). These students are robbed of the social benefits of being in a general education classroom, as well as the chance to face academic challenges. Students who are falling behind and are being pushed aside at no fault of their own often develop behavioral problems that are disruptive and detrimental to themselves and those around them (Gable). If teachers are not qualified to help these students, the problems only increase and multiply, unfairly leaving the student to cope in an environment that they can’t handle. The dropout rate of students with special needs is twice that of the students who have no disabilities (Gable). When schools fail to meet the needs of their students, the results aren’t beneficial to anybody. In too many cases, our current system is not effective enough to satisfy the needs of our students. Although there is potential for success in our system, more needs to be done to ensure that there can be adequate help for every student that needs it. Funding for special education needs to be increased to schools in low-income areas. If this were to happen, misdiagnosis, overcrowding, and a lack of resources would no longer be a problem for these districts. Teachers in the field of general education need to be adequately trained to handle the challenges that come from students with special needs in the classroom. It is not currently required that all teachers receive training in special education before earning their degree (DuBois). This should not be acceptable any longer, because even in general education classrooms, there will be students who require more attention based on behavioral and academic issues (DuBois). Most importantly, states need to be held accountable for the education that they are providing to their students. It is a common misconception that students with special needs do not match the level of achievement of students without disabilities. Many people think that the pace of classes and amount of curriculum they would be responsible for would be too much for these students to handle. However, with the proper accommodations, this would not have to be true. If necessary, an aide or special education teacher can be assigned to children through their IEP. These aides are beneficial to both the student and the teacher in the classroom. With another person to help explain concepts, as well as hold the child accountable for the work the child is responsible for, students can often meet and even exceed expectations (Verdonik). While it is true that bringing students with special needs into the classroom can introduce additional behavioral and academic issues, Verdonik says, â€Å"Having another person in the room that is trained to work with these kids can also take some of the pressure off of the teacher. † If teachers were trained more adequately to handle these problems on their own, and there was an aide available to the child, there is no reason to believe that they would not be able to adapt to and succeed in a general education classroom. There are some who believe that integrating special needs students among their peers would lead to bullying and other detrimental social problems. While theoretically this argument makes sense, there are many reasons to believe the exact opposite will happen. Integration would actually cause more tolerance and acceptance between these students. For one thing, they would be exposed to each other from a much earlier age, and would continue to be as they advance through school. Growing up together, students with and without disabilities would learn how to interact together, and even realize that they aren’t so different from each other anyway. Kathy Koch’s story about Rose is the perfect example of this. Rose’s cerebral palsy not only affects her mentally, but physically as well. Despite these defects, she was accepted by her classmates enough to be voted the secretary of her class (Koch). Anna Schuppenhaur, who suffered a stroke at the age of two, is still suffering from the physical and mental repercussions (DuBois). Her kindergarten teacher, Elizabeth Dubois, remembers celebrating Anna’s victories as a class with her students; when Anna learned how to swing all by herself, they had a party for her. Years later, in eighth grade Anna suffered from muscle spasms during class (DuBois). Anna received the support and concern of all of her classmates afterwards (DuBois). When recalling the event DuBois said, â€Å"I believe that if these children had not grown up learning to be supportive of each other, they would have reacted much differently to Anna’s situation. † Rather than feeling alone or unwanted by her classmates, the support given to Anna has helped her get through difficult times presented to her by her disability. Also, if special needs students weren’t treated differently from the beginning, there would be less distinction between them and the other students anyway. If the administration treats them differently, then they will be labeled as different. But if they are treated as equally as possible, discrimination would not develop into a problem from the beginning. If special education students are integrated into general education classrooms, general education teachers will be required to learn how to cope with the challenges that they present. However, teachers who teach in general education classrooms are not required to take special education classes before earning their degree (DuBois). It is true that training teachers in this area would be expensive. Either the individual would have to pay to take the classes at the collegiate level before earning their degree, the school district in which they work would have to pay to provide a workshop or other source of training for the teacher, or a combination of both of these options would be necessary. However, the result is worth the cost, because without the training, teachers are not able to do their job effectively. Inadequate teachers lead to higher lower test scores, misplacement of students into remedial classes (Koch), higher dropout rates, and emotionally and mentally detrimental effects for their students (Gable). Making sure teachers receive the proper training is crucial to the success of the special needs students in their classrooms. State and federal funding for special education needs to increase in order to enable schools to be capable of helping their students. The low-income areas that lack resources are not able to provide them because they cannot afford to (Associated). Helping children who require special education involves many extra expenses, such as hiring speech pathologists and psychologists, training teachers, and providing equipment and facilities, accommodations and other resources. With all of this, educating students with special needs can cost four times more students in general education (Associated). Federal funds cover a fraction of that expense, leaving the districts to their own means (Associated). Schools that are already struggling with financial troubles are unlikely to be able to meet the costs required of them without more help from the government. The most important step that needs to be taken in order to help children with disabilities in America is the development of a system that holds states and school districts accountable for providing these students with the education they deserve. Too often, students are being pushed aside when they deserve benefits because the schools do not have the resources to help them. Parents are often left to fight for their children’s rights, and are then labeled as â€Å"problem parents† and are viewed as a burden to the school system (Koch). Lilliam Rangel-Diaz says, The one constant factor throughout two and a half decades is that federal [enforcement] efforts over several administrations have been inconsistent and lacking any real teeth. There have been no consequences for states that have disregarded the law and devastating consequences for the students with disabilities and their families who have been denied the protections of the law. (qtd. in Koch) In order to solve this problem, consequences need to be established. States that are adequately helping their students should be able to pass on ideas and concepts that have influenced their student’s success, and implement new regulations that would improve the current programs. States that cannot support their students’ needs should receive funding in order to do so, because providing schools with the resources they don’t have is the only way to ensure the needs of the students will be met. However, if after a few years of receiving this funding there is no marked improvement in a  particular school district’s program, then other surrounding schools that have managed to run a successful program should take over. This may be an unorthodox system, but with the needs of the students in mind, it is a solution that makes sense. It would ensure that money is not being put to waste, give districts incentive to make improvements in their own systems, and guarantee that people who are capable and experienced are in charge of the education of our students. There are certainly situations in which integration is not actually the best option for students with disabilities. Some students have such severe limitations that they would not benefit from placement into general education classrooms, and they would be nearly impossible for teachers to work with without neglecting the rest of the class. This includes children who cannot comprehend or reproduce language, or whose mental development will never reach the adolescent stage. The education that these children receive is based more on living skills, for example, anything from shoe-tying and bed-making, to preparing food and interacting socially, depending upon the severity of their case. There are even cases in which students can learn math, reading, and writing skills. These students would be better off in a special education classroom or school, with a teacher trained specifically to handle their needs. However, this cannot be used as an excuse to keep capable children from getting the education that they deserve. Students with special needs benefit in many areas when they are integrated into special education classrooms. They develop stronger social skills, become better prepared for their future, and are challenged with a more difficult curriculum. When they are denied the opportunity to face these challenges and meet higher expectations, it is detrimental to them now and in the future. It is also a disadvantage for society, because without the proper education, it is harder for them to later become functioning members of society. With more funding, a wider range of teacher education, and a stricter enforcement of special education regulations, we can ensure that the needs of all of our students are adequately met. Works Cited Associated Press. â€Å"Public Schools Bearing the Brunt of Special Education Costs. † ThOnline. Telegraph Herald, 19 Aug 2012. Web. 1 February 2013. DuBois, Elizabeth. Personal interview. 27 January 2013. Gable, Robert A. ; Tonelson, et al. â€Å"Importance, Usage, and Preparedness to Implement Evidence-based Practices for students with Emotional Disabilities: A Comparison of Knowledge and Skills of Special Education and General Education Teachers. † Education Treatment of Children 35. 4 (2012): pg. 499-519. West Virginia University Press. Web. 20 December 2012. Koch, Kathy. â€Å"Do Students With Disabilities Get the Help They Need? † CQ Researcher 10. 39 (2013): 905-928. CQ Researcher Online. Web. 11 January 2013. NCLD Editorial Team. â€Å"What is an IEP? † National Center for Learning Disabilities. The National Center for Learning Disabilities, 2013. Web. 1 February 2013. Verdonik, Julie. Personal interview. 10 January 2013. â€Å"What is a 504 plan? † NCLD. National Center for Learning Disabilities, 2013. Web. 1 February 2013.

Robert Penn Warren: Distinguished American Writer and Poet :: Biography Biographies Essays

Robert Penn Warren: Distinguished American Writer and Poet Robert Penn Warren, born in Guthrie, Kentucky in 1905, was one of the twentieth century's most eminent American writers. He was a distinguished novelist and poet, literary critic, essayist, short story writer, and coeditor of numerous textbooks. He was also a founding editor of The Southern Review, a journal of literary criticism and political thought. The primary influences on Robert Warren's career as a poet were probably his Kentucky boyhood, and his relationships with his father and his maternal grandfather. As a boy, Warren spent many hours on his grandfather's farm, absorbing stories of the Civil War and the local tobacco wars between growers and wholesalers, the subject of his first novel, Night Riders. His grandfather, Thomas Gabriel Penn, had been a calvary officer in the Civil War and was well-read in both military history and poetry, which he sometimes recited for Robert. Robert's father was a banker who had once had aspirations to become a lawyer and a poet. Because of economic troubles, and his responsibility for a family of half-brothers and sisters when his father died, Robert Franklin Warren forsook his literary ambitions and devoted himself to more lucrative businesses. Robert Warren did not always have ambitions to become a writer, in fact, one of his earlier dreams was to become an adventurer on the high seas. This fantasy might have indeed come about, for his father intended to get him an appointment to Annapolis, had it not been for a childhood accident in which he lost sight in one of his eyes. Warren was an outstanding student but there were also many books at home, and he savored reading. His father at one time aspired to be a poet. His grandfather Penn, with whom he spent much time when he was young, was an exceptional storyteller and greatly influenced young Red. But both of these men whom he loved had in some sense failed to achieve. By contrast, Warren was determined to achieve, to be successful. During his college years at Vanderbilt, the sense of being physically maimed, as well as the fear sympathetic blindness in his remaining good eye became almost unbearable. At Vanderbilt University he met Allen Tate, John Crowe Ransom, Donald Davidson, and others interested in poetry. As part of The Fugitives, a private group that met off campus, he delved deeply into poetry, and his first poems were published in their short-lived quarterly. Warren had a remarkable capacity for friendship, and he was in touch with these men all of their lives. For years Tate was "first critic" of his poetry.

Examination of Clinical Psychology Essay

Clinical psychology has a full history that dates back to the early days of Greek philosophy. The combination of philosophy, current psychology and science has created a specific discipline in clinical psychology. Research continues to improve and evolve this branch of psychology. There are certain distinctions that set clinical psychology apart from other areas of this discipline and this paper will explore not only those distinctions but also the history of clinical psychology. The History of Clinical Psychology The beginnings of psychology in general can be found in the era of Greek philosophy. Early philosophical thinkers saw the connection between the mind and body including the influence that relationship had concerning emotional sickness. Hippocrates, Plato, and Aristotle were a few of those that recognized the soul or spirit as being the primary force of the body. They also recognized that problems within the soul could manifest in physical illness (Plante, 2011, p. 34). In the middle ages, any kind of mental, emotional or physical sickness was thought to be characteristic of sin or evil and treatments of such issues were dealt with on a spiritual level. The following Renaissance era was all about scientific research and discovery taking the previous beliefs on spiritual origins and disproving them. Illness was established as something more explainable by scientific research rather than spiritual and metaphysical beliefs (Plante, 2011). As the nineteenth century rolled in, members of psychological study started to have a more accurate understanding of the connection between the body and mind. Sigmund Freud was one such forward thinker and he promoted theories that unconscious thoughts of the mind can hold a strong influence on one’s health drawing on the original beliefs of the Greeks (Parsons, 1958). The actual emergence of psychology began with the development of the first laboratory and book of psychology by Wilhelm Wundt. Development was quick after this first large step even though the new concepts and principles of psychology were being applied to peoples’ issues. Also the wars of our history provided a platform for the world of clinical psychology. Service members emerged in war required specialized treatments which led to the development of psychometric assessments. Later developments led to the creation of evolved models of guidelines and training for the education of clinical psychologists (Plante, 2011). Clinical Psychology’s Evolving Nature Clinical psychology has a fundamental instrument that develops its evolving nature which is described by its relationship with modern medicine and used of scientific methods (Kazdin, 2008). Clinical psychology continues to develop applications as new scientific evidence mounts. Contemporary clinical psychology embodies the scientific advances of science mixing in a deep understanding of the mind. The relationship of practice and research continue to come together to facilitate continual improvements in treatments and this relationship is a necessary element to the evolving nature (Kazdin, 2008). The only possible challenge for clinical psychology and research is the challenge of trying to customize treatment to meet the patient’s individual needs when there really is no defined outline of every individualistic need for each individual patient (Kazdin, 2008 p. 17). The Role of Research and Statistics in Clinical Psychology Research is a vital aspect of any psychology and clinical psychology is no different. Research provides the empirical foundation to answer questions with validity. Statistics is a vital part of this research since this area of the research facilitates researchers being able to conclude if the information is substantial and relevant. Research is also vital because to clinical psychology because it boosts therapy methods which leads to the improvement of one’s life and it also helps discover effective methods to diagnose and treat human behavioral issues (Plante, 2011). The scientific method of empirical study also benefits the researchers themselves enabling them to gain critical thinking skills. Research is one of the most fundamental practices that allows for the betterment of clinical psychology (Plante, 2011). Clinical Psychology as it Differs from Other Disciplines The primary differences between other disciplines and clinical psychology involve the targeted training, area of focus and possibly even the educational requirements. Some psychologists participating in the area of clinical diagnosis, such as a school psychologist or social worker, generally must earn a master’s degree but other specialized areas of clinical psychology might require a doctorate (Plante, 2011). School psychologists also specialize primarily in working with children and society’s youth whereas social workers can serve a more broad population and work in hospitals, schools or even county programs. Areas of counseling psychology are very similar to clinical psychology and there is the belief that the two separate groups do not even need to exist separately (Kazdin, 2008). There are also psychiatrists who have the added, extensive education and training in the medical arena and for all intended purposes they are physicians. They not only counsel as psychologists but are allowed to issue psychiatric medicine. Then there are other various mental health care professionals such as psychiatric nurses, specialized counselors, and industry and organization counselors who all provide clinical services. Even though clinical psychology differs in some aspects from other counseling professions, all of them have the purpose of using psychological principles to understand human behavior, helping individuals to live healthier and happier lives (Plante, 2011). Conclusion As this paper has laid out, there are many various contributions to the formation of clinical psychology becoming its own discipline. The evolution has traveled a long road but it has been steady and continuous with new information being discovered through scientific methods. Philosophy kicked off the curiosity that lead to future contributions by pioneers such as Freud and his psychoanalytic methods. Clinical psychology does hold its differences amongst other disciplines of psychology but the overall goal of all disciplines still remains to serve the general human population, attempting to give everyone a chance at a better quality of life. References Kazdin, A. E. (2008). Evidence based treatment and practice: new opportunities to bridge clinical research and practice. American Psychologist, 63(3), 146-159. Parsons, T. (1958). Social Structure and the Development of Personality: Freud’s Contribution to the Integration of Psychology and Sociology. Psychiatry: Journal for the Study of Interpersonal Processes, 21(10), 321-340. Plante, T. (2011). Contemporary clinical psychology (3rd ed.). Hoboken, NJ: John Wiley & Sons.

Globalization and Germany Essay

Globalization and Germany In this day and age, globalization shines above all. It leads the world into its next level of evolution, forcing its countries’ social and economic developments into full swing with each passing moment. What is globalization? It is the unifying element brought on by the economies and cultures of the world Joining together. There are countries that gain benefits, but others that lose theirs. For Germany, globalization is not beneficial. So what is globalization? It unifies everyone. But it always existed in some way. Whether t was the Egyptians trading camels with the British, or Asians trading with Muslims, globalization is a deep part of our planet’s history. The effects of globalization are seen everywhere. In America, one institution that does this is McDonald’s. McDonald’s exists in other countries like Ecuador and Japan. In terms of the global markets, globalization has helped them gain as much influence as politicians. It truly unifies the world, as money is something everyone needs, and â€Å"any nation with heavy debt, including the US, is vulnerable† (Ganguly 1). Globalization has brought about many kinds of benefits, some which are felt everyday. Thanks to globalization, there is â€Å"a steady cash flow’ (Ganguly 1) going to developing countries. That in turn will allow them to boost their own economies. Also, it means that countries are now a part of the global market, and can begin building their own credibility in the world. With globalization, production of materials has spread to other countries, and that means more options for companies when it comes to cost cuts and labor. As a result, the countries that pend less with sending production overseas get their cheap labor, and the countries themselves are allowed to Jump on the bandwagon in the company’s success. Politics are a part of the developments, as countries are now made to interact with each other and can come up with solutions to each others’ problems. The biggest benefit would be the culture exchange. With globalization comes information exchange, and now people from across the world can share their language, art, religion, and ideas. Globalization has also brought upon the world many disadvantages. One of them is economical. Europeans are now losing Jobs due to outsourcing (sending labor to be done overseas for cheaper costs, a popular action for companies). These same companies are always under threat of being outsourced and other countries now include the US. In return, countries like China, the Sleeping Giant, are gaining a distinct advantage in the global market thanks to the deals that overseas companies make for their labor. With the aforementioned markets gaining more influence than politicians, there is a fear that corporations will take over the world and that government in turn will lose their standing, making decisions ased on economy than people. Another disadvantage stems from an advantage mentioned earlier as well. With cultures now being easily accessible through mediums like the Internet and TV, it’s hard to maintain individuality. People can now not only mix in much faster, but in doing so will lose their own sense of nationalism. For Germany, globalization is definitely a bad element introduced into its existence. One key industry that it dominates is automobile manufacturing. Volkswagen, a symbol of said industry, is sinking along with Ford and two other main automobile industries, three f which are stationed in the US. The Jobs offered at the Volkswagen company were passed onto outsiders from Poland, Czech Republic, Slovakia and Hungary. Most Jobs are suffering the same fate, outsourcing stripping its own people of opportunities to make money and in turn saving themselves from bankruptcy. Since the 1990’s, at least two million people have lost their Jobs, at a rate of 600 per day. This was in 2005. Since then, larger corporations have been moving suit to As a matter of fact, 60 percent of businesses reported wishing to move out while 32 percent actually did. Based on economy, Germany cannot fix itself without some major shift. Its labor laws are limiting, the tax system is poor, and the wages are â€Å"inflexible†. At worst, the decline of Germany will continue itself will instead be sent overseas to China. Socially, Germany has always been an attraction, so its allure to tourists will most likely help the economy. Globalization hasn’t helped Germany much in the global market. According to Frank Jurgen Richter, â€Å"Germanys ranking in the Globalization Index compiled by the Foreign Policy Magazine worsened dramatically during the last few years.

glory essays

glory essays GLORY The movie Glory tells the history and the story of the 54th Massachusetts Infantry. It became the first black regiment to fight for the North in the Civil War. The Regiment was made up of black soldiers some were Northern freemen, some were escaped slaves. The leader was General Robert Gould Shaw, the son of Boston abolitionists. The men of the 54th Regiment proved themselves worthy of the freedom for which they fighting, and the respect of their fellow white soldiers. Glory is told mainly through the eyes of Shaw, played by Matthew Broderick. At the beginning of the movie, Shaw is fighting in a battle, and manages to survive, despite heavy Union losses. He is horrified with the violence of the war, and returns home to recover from his wounds. Shaw is recruited to lead the newly formed black regiment. Although he has grown up and still retained his abolitionist opinions, he still has doubts about the capability of black troops. The 54th Infantry was comprised of a very divers e group of men. An older gentleman, John Rawlins (played by Morgan Freeman), is the fatherly-type man of the group. He watches out for the others. Another man, Trip (Denzel Washington), is an escaped slave. Trip is a very vindictive young man he is disrespectful, even to his own comrades. Another character, Thomas, also referred to as Snowflake, is a well-educated, free black man. At one point, Tripp calls Thomas a nigger, in response to Thomas quiet, respectful and educated demeanor. Meanwhile, Rawlins replied to him, dont forget where you came from, boy, because if you can call him a nigger, then you must be one too. During the civil war, white soldiers were paid wages of thirteen dollars per hour. When it came time to pay the black soldiers, they received a wage of only ten dollars. The men realize this is because of their skin color, and wonder if they should quit the...

Corporate Social Responsibility and Its Aspects

Corporate Social Responsibility and Its Aspects Introduction This essay will discuss what Corporate Social Responsibility is and three ways in which a corporation may practice the aspects of Corporate Social Responsibility.Advertising We will write a custom essay sample on Corporate Social Responsibility and Its Aspects specifically for you for only $16.05 $11/page Learn More Definition of Corporate Social Responsibility Corporate Social Responsibility refers to the involvement of corporate bodies in social aspects of the consumers in order to attract and retain them. According to this practice, the corporations are like public citizens and they are responsible for the environment. The environment in this case is the people and the general topography surrounding the business. This responsibility may not be of economic benefit to the company but enhances the image and perception, which the public have about the company. This social responsibility has increasingly become popular in the twenty first century and many organizations are looking for ways in which they may affect their practice in the society (Habisch, 2005). Aspects of CSR in Tesco The company of choice in this case is Tesco Group of companies with one of the largest chain stores as well as grocery in the United Kingdom. This is a multinational company with branches in many countries in order to ensure that there is ready market for the products required by the customers. This company can practice the concepts of Corporate Social Responsibility in several aspects such as philanthropy. Philanthropy is an act of charity where the company assists the needy members of the society through donations. Donations may be in form of food, clothing’s, or money. As a company that serves large number of poor people this may be one of the best ways of ensuring there is progress in the society (Habisch, 2005). The other aspect in which the company is involved in Corporate Social Responsibility is the environmental aspect. With the current degradation of environment all over the world, the responsibility of conserving resources and reducing waste is one of the best ways of practicing Corporate Social Responsibility. This involves donating funds to organizations that work towards conservation of environment. The company will also look for ways to get rid of waste to have a clean environment. The store like most of the chain stores packs the products in plastic materials for the consumers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company will adopt policies of biodegradable materials in packaging to reduce plastic waste that may be hazardous. The company will also set up a recycling machine for waste plastic materials into new ones rather than making new plastic materials (Fomburun, 2000). The company in acknowledgement of the need to ensure that there is an equitable society and that young people w ho finish school do not abuse drug and engage in crime due to lack of employment, it will start a project to train young people on electronics and technical skills. This project will employ more than one thousand young people and after the completion of the course, they can choose to work in the company or other chain stores. This will play a great role in reduction of unemployment and lead to economic growth (Griffin, 1997). As part of Corporate Social Responsibility, the company employees will be having a corporate Social day. During this day, the business will close and all the employees go out and clean the streets, remove garbage and assist the needy in the community. This is important for the organization to create a good image and ensure that they benefit the community (Habisch, 2005). Assisting the disabled is Social corporate responsibility that the organization will be involved. This is because at times, the community neglects the disabled, which creates a society of peopl e who are discriminated. Tesco group of companies will assist the disabled wherever they are in the United Kingdom through donations or the employment programs. Finally, as part of Social corporate responsibility, the company will pay its employees the highest possible salaries to ensure that they are motivated to continue working and reduce turnover of employees. Although this is an economic aspect of the company, it is also important part of Social corporate responsibility. This is because it may be impossible for employees of the company to go out and help poor people if they are not financially stable (Griffin, 1997).Advertising We will write a custom essay sample on Corporate Social Responsibility and Its Aspects specifically for you for only $16.05 $11/page Learn More The successes of these programs involve proper mechanisms to take care of the corporate social responsibilities of the organization. This will provide the company with accountability mec hanisms and ways of ensuring that funds allocated to Social Corporate responsibility are not embezzled. Conclusion Social corporate responsibility is an important aspect of the modern day business because it shows that it is not all about making profit alone. Organizations need to have a mechanism that endears them to the community, which they serve. Organizations that neglect these aspects become irrelevant (Fombrun, 2000). Critiques of Corporate Social Responsibility argue that it is of no benefit to the organization but that is not the truth. The positive sentiment, which the company stimulates from the stakeholders, endears it to the public and maintains the profitability of the organization in the end. References Fombrun, C. (2000). The value to be found in corporate reputation. Financial Times, December 4, 2000. Griffin, J. (1997). The corporate social performance and corporate financial performance debate. Business and Society, (36), 5-31. Habisch, A. (2005). Corporate social responsibility across Europe. London: Springer Press.